Aug 16, 2021 | Product News
Kao Corporation to introduce SMILE PERFORMER, a sheet mask created to bring back smiling faces, together with a range of companion products from the brand KANEBO. Backed by its "I HOPE." brand...
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Aug 6, 2021 | Industry News
Kao discontinues the provision of hair bundle color samples for all hair color and hair manicure sections in Japan from October 2021. This initiative will help reduce up to 56 tons of plastics used...
Feb 19, 2021 | Product News
Kao Corporation has introduced SOFINA iP INTERLINK SERUM Pore Refining Moisture, a serum that conditions the skin to a clear moist texture while concealing pores. The formulation is ideal for women...
Feb 12, 2021 | Industry News
Kao Corporation to establish Kao Beauty Brands Counseling Co., Ltd. by merging two beauty counseling companies within the group (Sofina Beauty Counseling Co., Ltd. and Kanebo Beauty Counseling Co...
Feb 8, 2021 | Industry News
Kao Corporation’s Skin Care Research Laboratory, Makeup Research Laboratory and Analytical Science Laboratory have analyzed the skin protection functions of the ultra-thin membrane formed by Fine...
Jan 14, 2021 | Industry News
Kao elucidates how the structural changes that occur at various depths in the skin affect wrinkle formation, using JM-OCT that can obtain cross-sectional images of the skin non-invasively...
Dec 16, 2020 | Industry News
Kao Corporation’s Makeup Research Laboratory, Biological Science Research Laboratory, and Analytical Science Research Laboratory have developed a new makeup technology to smoothen "laugh lines"...
Nov 19, 2020 | Industry News
Kao discovered that base makeup applied with "Fine Fiber Technology", creates a light, soft, and natural layered ultra-thin membrane by spraying submicron fibers directly onto the skin surface...
Sep 29, 2020 | Industry News
Kao researchers find out that skin elasticity is lower when the expression of microfibrillar-associated protein 4 (MFAP-4), essential for elastin formation, is reduced. The amount of MFAP-4...
Aug 25, 2020 | Industry News
Kao Corporation’s Skin Care Research Laboratory and Analytical Science Laboratory found that the stratum corneum endogenous ceramides profile shifts by daily treatment of atopic skin with a skin...