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Cosmetics Ingredients
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Cosmetics Ingredients
Product News

Shiseido Renews Its Iconic Serum to Provide Healthy Vibrant Skin

Published on 2021-06-10. Author : SpecialChem

TAGS:  Skin Care    

Shiseido Renews SerumShiseido to launch ULTIMUNE™ Power Infusing Concentrate III on 1 July 2021. With a new enhanced formula and packaging, the serum is a renewal of the iconic serum ULTIMUNE™ Power Infusing Concentrate N.

Natural Beauty of the Skin


SHISEIDO ULTIMUNE was launched in 2014 and evolved in 2018 as ULTIMUNE™ Power Infusing Concentrate N. Its unique value of “bringing out the natural beauty of the skin” has gained a loyal following, with users of diverse ethnicities, ages, skin types and genders.

SHISEIDO’s global survey on “ideal skin” revealed clearly that most consumers worldwide share the same desire when it comes to their skin. They describe wanting “the moment when I feel my skin is beautiful to last longer.” In addition, the survey showed that beauty needs are changing as the COVID-19 pandemic continues, and that awareness of “bare skin” is increasing throughout the world. In Japan, the most common desire among participants was to “have beautiful bare skin.”

In light of the newly heightened importance of bare skin, SHISEIDO has launched ULTIMUNE’s renewal inspired by The Lifeblood™. New ULTIMUNE with its unique ImuGenerationRED Technology™ defends the beauty of skin, now and into the future.

The result is smoother, more resilient skin with its radiance recharged, for a healthy vibrant look. The new formulation retains the rich-yet-dewy texture that absorbs quickly into skin, and the original green floral fragrance.


Source: Shiseido
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