TAGS: Sustainability / Natural Cosmetics
Skin Care
Provital introduces Ethicskin™, a multifunctional and well-aging active ingredient. Ethicskin™ arises from the need to broaden the limits of sustainability and ethics in the beauty sector, the need to make biodiversity conservation go hand in hand with social and economic growth, to value and fairly reward the traditional knowledge and natural resources.
Transcending Skin Ethics
Aiming to be the most significant step forward towards a just world and a balanced future, Ethicskin™ embodies Provital’s new broad-spectrum ethos.
The new active is developed with Mujeres y Ambiente, a collaboration with sustainable local farmers in Mexico that was supported by the United Nations Development Programme (UNDP) and awarded with their Equator Prize 2020.
A totally traceable cosmetic ingredient sustainably obtained from the flowers of
Heterotheca inuloides – a 100% Natural Origin (ISO16128) and COSMOS approved– that effectively regulates the gene expression of multiple mechanisms inducing the self-improvement of the skin.
Tested in a mixed and multi-ethnical panel, Ethicskin™ significantly improves many skin features related to skin health, generating a preventive and inclusive path to skin aging.
Provital’s Product Range
Source: Provital