TAGS: Sustainability / Natural Cosmetics Hair Care
Oat Cosmetics has introduced new data on its active ingredient Glucaveen. Glucaveen is a powerful, waterless hair active that has proven efficacy and incredible credentials.
Antifungal Activity
Dandruff is a common scalp disorder characterized by excessive amounts of dead skin flakes. Therefore, this results in itching and irritation. To show efficacy, an in-vitro study was performed to evaluate the prebiotic effect of Glucaveen on the growth of a common microorganism found on the scalp.
Results of this in-vitro study showed that
Glucaveen significantly inhibits the growth of Malassezia furfur. Making Glucaveen the 3-in-1 hair active with moisture, strength, and scalp, this active is essential in any powerful haircare formulation.
It offers these benefits:
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Increases Hair Strength: by 15% - Protection Effect
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Increases Hair Moisture: by 14% - Compared to Untreated
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Scalp – Decrease Fungal Growth – by 25% - After 72 hours
Moreover, this is alongside other approvals that Glucaveen holds, including COSMOS approved, hypoallergenic, free from allergens, GMO-Free, not tested on animals, vegan, kosher compliant, halal compliant, and China INCI compliant.
It was launched as a powerful haircare ingredient with proven efficacy in restoring hair moisture and strength. Now, it is expanded its profile by showing that it has significant efficacy in decreasing fungal activity on the scalp microbiome.
Natural Active for Healthier Hair
Glucaveen is ideal for restoring moisture and strength to dry, damaged locks. The fine bran extract is exclusive to the Oat Hair range, a selection of natural ingredients with proven efficacy from root to tip.
Glucaveen seals in moisture to the hair for a long-lasting burst of hydration. With its unique molecular profile of beta-glucan, starch, and amino acids, it also protects and repairs damaged strands. Hair will feel healthier, softer, and smoother after just one application.
Key Claims:
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Moisturizes: With the transformative emollient properties of oat beta-glucan, Glucaveen forms a film on the hair shaft which acts as a natural moisture barrier. This film helps to seal in moisture and prevent water loss from the hair’s surface for long-lasting replenishment of dry, coarse strands.
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Protects: Heat-styling tools are notorious for causing breakage and split ends. Glucaveen provides a fast-acting heat-protection effect that shields the hair from damage. It even outperforms comparable products, meaning tresses can be styled with new-found confidence.
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Repairs: Glucaveen rapidly repairs and restores heat-damaged hair due to its powerful strand-strengthening effect. As a result, weak, brittle locks look and feel healthier after just one application. It’s never been easier for consumers to maintain a salon-worthy head of hair at home.
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Source: Oat Cosmetics
