TAGS: Toiletries
Skin Care
Secret, a part of Procter & Gamble, launches Secret DERMA+ Antiperspirant. It offers clinical-level sweat and odor protection with skin conditioners and a soft-touch applicator. The new product features skincare ingredient ProVitamin B5 and DERMA-Shield, a proprietary and innovative combination of skin conditioning ingredients.
New Secret DERMA+ Antiperspirant
Secret DERMA+ Antiperspirant conditions to help prevent visible signs of underarm shave irritation like redness, bumps, dry skin, nicks and discoloration for visibly healthier, smoother underarms.
“Visibly healthier, smoother underarm skin is at the heart of Secret DERMA+ Antiperspirant’s innovation,” said Nilima Shenai, senior director, Global Antiperspirants & Deodorants R&D at Procter Gamble. “
In collaboration with female dermatologists, our team designed a new formula and a new application and usage experience that addresses women’s underarm skincare needs while still delivering the superior sweat and odor protection women have come to expect from Secret.”
Promotes Visibly Even Skin Tone
The new product was designed in response to research that showed 40 percent of women experience noticeable underarm shave irritation. That same research demonstrated that 60 percent of women want skincare benefits in their antiperspirant and deodorant products. With these women in mind, Secret ushers in the next frontier in underarm care by combining superior sweat and odor protection with skincare-inspired ingredients, such as coconut oil, aloe and vitamin C.
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We talked to hundreds of women of color who also want a solution for underarm skin discoloration,” shared Dr. Maiysha Jones, senior scientist at Procter & Gamble. “
Secret DERMA+ Antiperspirant provides clinical-level sweat and odor protection, it was designed to visibly improve skin health, and it helps promote visibly even skin tone.”
Secret DERMA+ Antiperspirant is accredited by the Skin Health Alliance, a global organization of independent dermatologists and skin scientists who have verified Secret DERMA+ Antiperspirant as safe and effective.
Source: Procter & Gamble