TAGS: Skin Care Natural/ Organic
Hair Care
Natural Plant Products has formally released Meadowfoam XPR, a mechanically extracted version of its Meadowfoam Seed Oil.
A Mechanically Extracted Version
Developed to meet evolving consumer demand, Meadowfoam XPR is mechanically extracted and refined to meet Ecocert/COSMOS Approved standard for cosmetic ingredients. This is appealing to formulators responding to clean beauty trends where supply chain transparency and responsible ingredient sourcing is seeing considerable scrutiny from discerning consumers.
Meadowfoam seed, the source of Meadowfoam XPR, is grown in the rainy Willamette Valley of Western Oregon, USA by the co-op’s close to 50 member farms. NPP supplies about 90% of the global market for the ingredient. More than twice as stable as popular jojoba oil, luxurious and fast-absorbing Meadowfoam Seed Oil is used globally in a variety of hair, skin, lip and body product applications.
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Developing new products for market is no small feat for a company of our size,” says Mike Martinez, NPP’s CEO. “
We have a well-established reputation for developing high quality raw ingredients to maintain, so needed to make absolutely sure we got it right.”
Getting Meadowfoam XPR Ready for Market
Getting Meadowfoam XPR ready for market has included formulating and testing guide formulations with XPR in the company’s Salem, Oregon Applications Lab and introducing the product to select global partners over the last year.
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Meadowfoam XPR matches the specs of our flagship Meadowfoam Seed Oil so is easy to plug in to existing MSO formulations,” explains Martinez. “It’s more expensive to produce at this point, but, given its slightly lighter color and cachet of meeting Ecocert, COSMOS and NPA standards, commitments for industry uses have been strong so far. Also, since the product is essentially a uniquely Pacific Northwest story, that has a lot of appeal for brand managers looking for a great natural, ‘pride-of-place’, ingredient story.”
Source: Natural Plant Products