TAGS: Decorative Cosmetic
Merck launches Ronastar® Yellow Allure, a new matte mass tone pigment is another addition to the Allure series of the Smart Effects innovation program. The new ingredient creates an elegant yellowish matte and luminous effect.
Ingredient Supports Natural and Healthy Glow
With its superb performance, Ronastar® Yellow Allure provides both a light-weight texture and a marvelous velvety skin feeling. All enabled by using a sophisticated patented coating technology.
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Together with the other Allure pigments, Ronastar® Yellow Allure can be used for matching all kinds of skin tones supporting a healthy and natural glow. This really hits the market needs,” said Dagmar Kleefeld, global marketing manager for Effect Solutions at Merck. “
And as a single pigment, with Ronastar® Yellow Allure elegant natural color tones with subtle radiance can be created.”
Ronastar® Yellow Allure can be used in all color cosmetic and personal care applications. The ingredient is ideal for all skin tone cosmetics, face powders, natural eyeshadows, setting powders and more, particularly for facial cosmetics that enable a luminous complexion. It complements the Ronastar® Allure portfolio consisting of the three mass tone pigments Ronastar® Black Allure, Red Allure and White Allure.
Source: Merck