TAGS: in-cosmetics Hair Care
The Lubrizol Corporation has announced the launch of its newest multifunctional, 2-in-1 rheology modifier - Carbopol® Style 2.0 polymer for hair styling at in-cosmetics Global 2019. This novel technology not only provides rheology modification, but also offers light to medium styling hold.
Key Benefits
This new ingredient offers various benefits such as:
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Reducing or eliminating the need for Polyvinylpyrrolidone (PVP) or fixatives
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Smooth glossy appearance
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Fabulous market leading clarity
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Broad ingredient compatibility
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Unique formulation textures
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Excellent curl retention and stiffness
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Not polymerized in benzene or methylene chloride
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Cold processing and quick dispersion, enhancing overall sustainability
Delivering Best Consumer Experience
In response to the clean beauty trend, formulators using Lubrizol's Carbopol
® Style 2.0 polymer, can create new and unique offerings using less ingredients while still delivering the desired aesthetics, textures and experience that consumers’ desire.
Source: Lubrizol