TAGS: Sustainability / Natural Cosmetics
Decorative Cosmetic
Lubrizol Life Science – Beauty (LLS Beauty) introduces the new sustainably sourced Resulook™ advanced botanical ingredient that promotes growth and density of the eyelashes and eyebrows to revive the appearance of the eyes to make them stand out in any situation.
Emphasis on Eyes in Beauty Business
The emphasis on eyes in the beauty business is greater than ever due to mask wearing brought on by the pandemic. Healthy, fuller eyelashes and brows complement and flatter the eyes, whether the customer wears makeup or not. Now, more so than ever, our eyes make a first impression.
To help eyes stand out and give new life to lashes and brows, LLS Beauty launched Resulook™ advanced botanical ingredient. The new product is sustainably sourced from Myrothamnus flabellifolius, an African species also known as the “resurrection plant” for its ability to remain dormant during drought, then revive after a rainfall. The Zulu people believe that this reviving ability can be transmitted to those who use the plant.
Inspired by the traditional uses of the botanical, LLS Beauty created Resulook™ advanced botanical ingredient to bring new life to the appearance of the eyes. This unique benefit is thanks to the use of Phenobio™ subcritical water technology, an eco-friendly alternative to conventional chemical solvents which generates a broader range of phytoactives in higher concentrations.
In vitro testing has shown that Resulook™ advanced botanical ingredient improves hair anchorage and supports hair growth. Clinical testing performed with a serum and a mascara containing 2% ingredient showed a 164% increase in eyelash length compared to a placebo. Other results were a lash lift effect and filling effect for bolder eyebrows.
Lubrizol's Range of Ingredients for Mascaras
Source: Lubrizol