TAGS: Skin Care
Kao Corporation’s brand SOFINA iP will be introducing BASE CARE SERUM and INTERLINK SERUM on November 9, 2019. SOFINA iP, a brand created to help women stay beautiful even when fatigued and stressed will be launching two items, Double Serum System and a digital service ‘Hada id’ for AI-based 24/7 beauty care.
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Double Serum System provides skincare by only using two serums, dispensing with lotion and emulsion altogether.
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‘Hada id’ (‘hada’ is the Japanese word for skin) digital service makes a perfect toolkit for maintaining skin beauty around the clock throughout the year.
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Both the items work together to nourish and sustain skin beauty amidst the stresses of daily life.
SOFINA iP BASE CARE SERUM
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High-density carbonated foam for use after facial cleansing as a first step in skin care.
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Provides dense moisture to skin that tends to harden in severely dry environments.
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Prepares the skin for INTERLINK SERUM to be applied next.
SOFINA iP INTERLINK SERUM
The serum combines the functions of lotion and emulsion, rapidly delivering beauty ingredients to skin. It is available in three optimal formulas:
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Softening moisture.
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Lifting moisture.
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Brightening moisture.
‘Hada id’, New Digital Service
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A digital service provided by LINE messaging app to be launched in September 2019.
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A simple facial photograph is uploaded by the smartphone.
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It uses artificial intelligence to analyze the current of the skin and return beauty care information tailored to the user's skin and skincare preferences 24/7, every day of the year.
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It is an ideal app for the consumers who want to stay beautiful throughout their busy lives.
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Additional features to be rolled out after the service debut.
Source: Kao