TAGS: Sun Care
On February 9, 2019, Kao Corporation will be releasing Bioré UV Athlizm Skin Protect Essence and Skin Protect Milk, the most advanced sunscreens in Kao's Bioré UV series 2. Both products stay on evenly in severely hot and humid weather. The new ESSENCE and MILK are the Bioré brand's top choices for reliable UV protection under extreme climatic conditions.
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Kao to Launch Long-lasting Sunscreens for Extreme
Climatic Conditions |
Banish Sunburn Worries
One of the changes to come with climate change in Japan is hotter and muggier summers with glaring sunlight. As the weather gets more severe with rising temperature and humidity, most people want to protect their skin from daily UV and banish sunburn worries from their lives. The biggest challenge comes in summer, when many people work, exercise, or play outdoors for hours at a time under intense sunlight.
Kao researchers have developed a unique "tough boost" technology to enhance the durability of fine, even UV-blocking films. Kao's outstandingly durable sunscreens stay firmly in place when the skin perspires under very hot and humid weather conditions, shielding out ultraviolet rays for hours on end. A fine UV-blocking film functions as a "durable outer skin" that naturally adheres to the body just like a second layer.
Sunscreens with Silky Touch
Two sunscreens are to be released: Bioré UV Athlizm Skin Protect Essence, a water-based, freshly textured product with a moist touch that leaves the skin with a smooth sensation, and Bioré UV Athlizm Skin Protect Milk, an oil-based product with a silky touch that glides on the skin with a light-weight sensation. Each is suited for both the face and body and is super waterproof 3, but washes off with soap. Both products provide the highest rated UV protection, SPF50+ and PA++++. Bioré UV Athlizm will support active life under the sun in summers to come.
Source: Kao Corporation