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Kanebo Cosmetics to Release New Makeup Product Line

Published on 2020-06-22. Edited By : SpecialChem

TAGS:  Decorative Cosmetic   

KANEBO_New_MakeupKanebo Cosmetics, a unit of Kao Corporation will be releasing a series of new products and limited editions, including base makeup and foundation that can be mixed together to flexibly control skin color and texture in September.

Finer Control of Skin Texture and Color


On a functional level, the makeup strategy shifts away from “concealing” skin concerns with foundation on top of makeup base, to widening the range of expression by finishing the skin with a base-and-foundation blend. Finer control of skin texture and color reveals the distinct features and beauty of every person.

Together with new makeup base, Kanebo will release lip and eye makeup that unleash hidden desire for expression, establishing a greater presence as a brand that delivers “HOPE”.

Product Range to be Released in Autumn


Kanebo Fusionfit Wear- The foundation enhances the beauty of the skin by feeding it with ample moisture and glow. A delicately thin veil embraces the skin from the very first touch, forming a clear, dewy finish while concealing dullness, unevenness, and pores. Hybrid pigments coated with the ingredient containing amino acid derivatives that are similar to natural components of skin ensures beautiful, clear coloring that lasts.

Kanebo Performing Drop-
The makeup base comes in a wider range of textures and finishes. When used together with Kanebo Fusionfit Wear, it gives the skin a clear, effortless-looking finish by controlling color and texture. Performing Drop opens up new possibilities for the creation of unique, distinctive impressions. The product will be available in three colors: radiant black, vibrant red, and misty white.

Kanebo Moisture Rouge Neo- The lipstick combines makeup with care that lavishly colors the lips while providing abundant moisture. The product’s delectable, soft texture blends evenly and adheres closely to the lips while enveloping the lips in rich color. The oil base, with its wrapping effect, comforts the lips with sensations of moisture while protecting them from dryness. The concentrated color and glassy luster of Moisture Rouge Neo draw out a person’s beauty with strength and dignity.


Source: Kanebo Cosmetics
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