TAGS: Hair Care
Natural/ Organic
Herbal Essences, as part of its commitment to ingredient transparency, has launched its Potent Aloe Collection with sustainably and responsibly sourced Aloe vera from Mexico. The collection contains real, high-quality botanicals and plant extracts authenticated by the Royal Botanic Gardens, Kew.
“Herbal Essences continues to work with the scientists at the Royal Botanic Gardens, Kew to confirm the identity of the brand’s plant extracts. Not all plant extracts are equal; how the plant is farmed, harvested and extracted impacts the quality,” shared Professor Monique Simmonds, deputy director of science for the Royal Botanic Gardens, Kew.
Role of Plants in Hair Care Products
Herbal Essences, a part of
Procter & Gamble, is continuing its commitment to ingredient transparency and sustainable packaging with a series of introductions and improvements in 2020. Herbal Essences believes in the positive power of nature, the important role plants play in the world’s future, as well as plants’ role in developing hair care products.
The company understands that consumers want to make informed choices about the products they use; that’s why the brand believes in complete transparency.
Shampoos Meeting Environmental Standards
Herbal Essences is continuing to offer products meeting the strict standards of the Environmental Working Group, a non-profit, non-partisan organization dedicated to protecting human health and the environment.
With the launch of the Potent Aloe Collection, Herbal Essences now offers six shampoos that meet these standards and are free from the EWG’s “chemicals of concern.” The brand also voluntarily discloses all product fragrance components and is globally recognized as a PETA Cruelty-Free brand, which means its products and ingredients are not being tested on animals.
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Transparency and sustainability continue to be at the core of Herbal Essences’ innovation. This year, we are eager to continue collaborating with partners with similar missions that help us set new standards and help everyone experience the positive power of nature,” stated Jennifer Thompson, associate brand director, NA Herbal Essences.
Source: Procter & Gamble