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HCT & Esteé Lauder’s Color Cosmetic Innovation Nude Cushion Stick Wins BeautyID Awards

Published on 2017-07-21. Author : SpecialChem

Cosmoprof North America has unveiled the Beauty Innovation & Design Awards, which recognized creativity in packaging design, material and product formulation in the ever-growing beauty segment.

HCT & Esteé Lauder’s Color Cosmetic Innovation, Nude Cushion Stick Wins BeautyID Awards
HCT & Esteé Lauder’s Color Cosmetic Innovation, Nude Cushion
Stick Wins BeautyID Awards

Winners of Cosmetic Categories


The Awards included all cosmetic product categories across professional, prestige and mass market segments. Winners were announced at a celebratory reception during the Cosmoprof North America event recently at the Mandalay Bay Convention Center in Las Vegas, Nevada.

In the Color Cosmetics [Prestige] category, Esteé Lauder won the award for their Double Wear Nude Cushion Stick Radiant Makeup which was created in collaboration with HCT Group.

Double Wear Nude Cushion Stick


The Cushion Stick is uniquely innovative in that it allows the consumer to effortlessly dab, buff and blend their foundation for a flawless finish at home or on-the-go. Another inventive key feature is that as it’s used the body grows smaller to indicate how much product is left, never leaving the consumer in the dark. For added convenience, the sponge tip is easily removed for cleaning making it much more hygienic than other traditional cushion compacts.

This component has won numerous awards since its launch in 2016. Anthony DeMarco, EVP of Sales, HCT Group was honored to be entrusted with housing this renowned formula to give it a new position in the market and to be a part of the construction of one of the most iconic foundation components to date.

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Source: HCT Group
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