TAGS: Sustainability / Natural Cosmetics Perfumes & Fragrances
Givaudan announces the addition of a new precursor to its sustainable Scentaurus™ family of fragrance molecules.
Scentaurus™ Melrose is a biodegradable molecule that delivers a long-lasting floral green effect with honey and linden blossom facets, and high-performance floral fresh rosy signals with powdery anisic undertones.
Related Read: Sweet Sensations of Fragrance Selection
Reinvents Fragrance Architecture
Scentaurus™ Melrose adds to the existing family of fragrance precursors first introduced in 2006 with Scentaurus™ Tonkarose, the first light cleavable precursor in the perfumer’s palette, and the first to release two different odorants.
The palette has grown to currently include:
- Scentaurus™ Tonkarose
- Scentaurus™ Clean
- Scentaurus™ Juicy
- Scentaurus™ Berry
Each with a versatile olfactive profile that expands and enhances the cross-category creative range of Givaudan’s perfumers.
A fragrance precursor is designed to release fragrant molecules upon exposure to a natural external trigger such as oxygen, light, or humidity in the air. It is a novel way of formulating that reinvents fragrance architecture by delivering some notes at later stages in order to satisfy consumer needs for performance and long-lastingness.
In line with the Company’s sustainability ambitions, Scentaurus™ Melrose was developed according to the Principles of Green Chemistry using Givaudan’s proprietary FiveCarbon Path™. This exclusive research and development process brings an eco-minded approach to continuously improve the palette of fragrance ingredients by using materials based on renewable carbon while improving processes to reduce carbon and energy input.
“The first time I smelled Scentaurus™ Melrose, I found myself back on the French Riviera where I grew up, amidst the mimosa fields with their delicate combination of green, floral and powdery notes. In addition to its obvious green and honey notes, Melrose has a soft, powdery floral facet, making it an amazing precursor for adding a natural green floral character to any creation,” said Paolo Andriollo, Givaudan perfumer.
Scentaurus™ Melrose is one example of a tailored solution creating for happier, healthier lives while bringing Givaudan Fragrance & Beauty a step closer to achieving a biodegradable fragrance palette by 2030, and supporting the Company’s broader ambition of being climate positive by 2050
Explore Fragrance Range from Givaudan
Source: Givaudan
