TAGS: Natural/ Organic
Decorative Cosmetic
Givaudan Active Beauty unveils New Red 1805, a vegan high-performance red pigment for use in makeup formulations. The pigment offers a sustainable alternative to synthetic red pigments, while creating new possibilities to answer the growing trend for healthier and cleaner beauty.
New Sustainable and Cruelty-free Pigment
New Red 1805 has been crafted for natural makeup designers and especially for lipsticks creators looking for high content of natural-origin ingredients without compromising performance on shade, intensity and stability.
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Most of the existing color formulae rely on synthetic pigments. Proudly crafted by Green fractionation, New Red 1805 enables brands to bring a premium vegan, cruelty-free and performant innovation in the most iconic category of colors cosmetics: the red lipstick. With a 100 percent natural origin, it does not interfere with performance,” said Yohan Rolland, global category manager.
New Red 1805 Features Antioxidant Properties
New Red 1805 is fully traceable and crafted from the Chinese red radish ‘
Raphanus Sativus L.’, ensuring the quality and sustainability of this raw material.
Designed to offer good performance, the pigment delivers a better chroma C* and a better coverage (Contrast Ratio) in comparison to synthetic benchmark red pigment in products designed for lips. More than just a pigment, New Red 1805 features
antioxidant properties, protecting the fragile lip skin from free radicals.
Easy to formulate, it can be used alone in the formula or in association with other pigments to offer a deep glamorous color. Its intense natural red is wear-proof stable and offers the perfect shade on all ethnicities.
To inspire the beauty industry, Givaudan has designed S3D® Désir, a luxurious red lips beautifier. Its high covering and flamboyant satin texture will let your lips radiate at any time of day.
Source: Givaudan Active Beauty