TAGS: Sustainability / Natural Cosmetics
Skin Care
Givaudan Active Beauty unveils Sericoside, an active ingredient with the well-aging power to offer skin a second youth by resetting its cellular memory. Crafted by green fractionation from Terminalia sericea roots, Sericoside is a botanical active ingredient capable of restoring skin to its best version.
Rejuvenates & Regenerates the Skin
A consumer study revealed that when it comes to
anti-aging, consumers want to see a reduction in lines, wrinkles and sagging skin: 75% of women consider these signs of aging most responsible for looking older.
To respond to this concern, Givaudan Active Beauty presents a natural ingredient able to rejuvenate and regenerate the skin, two claims loved by 66% of consumers when asked for expected anti-aging benefits of a skincare product.
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Sericoside is a pure molecule obtained from the roots of Terminalia sericea, a tree that grows in the miombo forest of Central and Southern Africa. Through cellular reprogramming, Sericoside acts on multiple aspects of skin regeneration, activating many endogenous resources like antioxidant defences to reduce under-eye bag and dark circles while also firming the skin. As an anti-aging ingredient, Sericoside acts on skin texture and density by reducing wrinkles, fatigue and roughness aspects,” commented Giada Maramaldi, personal care category manager.
Develops Eye-contour Cream
Clinically tested on volunteers, Sericoside demonstrates significant results when formulated at low dosage (0.5%). Several parameters, all indicators of aging, were evaluated during the study: skin elasticity and firmness were assessed by means of a cutometer on the right cheek at the baseline, at D15 and D30. After only one month of application, skin tonicity had improved by 19.8% and signs of fatigue decreased by 16.5%. A positive effect was also visible on dark circles with 45% of the panel showing a perceptible improvement, along with a reduction in the volume of under-eye bags.
These results have inspired Givaudan’s Active Beauty team to develop a brand new marketing concept, Dream Contour, an eye-contour cream powered by Sericoside to reduce the appearance of wrinkles and dark circles and restore a youthful look. This 2-in-1 cream is also formulated with Escin, a powerful natural ingredient crafted from horse chestnut, and Eliorelys®, designed from cherry tree blossoms, to improve signs of aging while instantly reducing under-eye puffiness thanks to its smoothing blur effect.
Givaudan’s List of Anti-aging Ingredients
Source: Givaudan