TAGS: Sustainability / Natural Cosmetics Decorative Cosmetic
Givaudan Active Beauty unveils the power and performance of New Purple 2364, a vegan pigment for use in make-up formulations.
Extracted by green fractionation from Raphanus Sativus L., this new pigment complements their collection of sustainable alternatives to synthetic pigments introduced in 2020 with the launch of the New Red 1805.
Offers Anti-oxidation & Anti-hyaluronidase Protection
The performance of
New Purple 2364 has been tested and shows exceptional stability to temperature exposure and light radiation when formulated at 10%. Clinical evaluations on three different complexions (African, Asian and Caucasian) also demonstrate impressive results when applied on to lips, lids, and nails. The color is vivid, intense, and homogeneous. Following the multifunctional trend, New Purple 2364 also offers anti-oxidation, anti-glycation, and anti-hyaluronidase protection for skin and nails.
“We are pleased to offer our customers a valuable and efficient new ingredient for multifunctional use. New Purple 2364 is more than a vibrant pigment – it responds to consumer values with 100% vegan and natural origin content. It is also ID Pack-certified, a guarantee of transparent sourcing, product quality, and good agriculture practices,” said Yohan Rolland, personal care category manager for Active Beauty.
For centuries, purple has been valued in different cultures as a color representing elegance, consciousness, and power. Named color of the year 2022 by Pantone®, purple has earned a place as one of the hottest shades in the make-up formulation and among those that go best with all skin tones. Its consumer study showed that 88%2 consider New Purple 2364 as a trendy shade, with 84% of respondents feeling that the color went well with their skin tone.
Active Beauty team has specially formulated an inspiring concept: Cosmic purple. This creamy eyeshadow is an invitation to experience visibly vibrant yet sustainable make-up. Featuring New Purple 2364,
Omegablue®, and
Cristalhyal® e-Perfection, beauty-lovers no longer need to choose between high-impact color, pigmentation, and soothing and smoothing effects.
Explore Decorative cosmetics/Make-up Range from Givaudan
Source: Givaudan
