TAGS: Natural/ Organic
Skin Care
in-cosmetics
Givaudan Active Beauty to launch My Blue Guard High Defence (HD), the morning ritual to achieve perfect skin at in-cosmetics Asia. The day cream is powered by botanical extracts with 95 percent of natural origin ingredients.
My Blue Guard HD represents an ideal balance between natural ingredients and biotechnology to bring a new concept that can ensure perfect skin to young consumers.
My Blue Guard HD- Four Active Ingredients
Hydranellys™- Hydrates the Skin
Hydranellys™ comes from
Selaginella Pulvinata, a remarkable Traditional Chinese Medicine resurrection plant extract. The active ingredient helps to increase skin moisturizing and strengthening of the barrier function. Additionally, it significantly restores water and lipid balance for skin hydration.
Eliorelys™- Improves Radiance of Skin
Eliorelys™ is an active obtained through extraction of fresh cherry blossoms that significantly improves the quality of the skin showing signs of photo ageing. This perfect protector against
blue light counteracts the digital pollution. Measures of visible aspects and texture of the skin demonstrate its repairing property in fighting photo-induced skin damages.
Hibiscus Acids- Exfoliates Skin
Hibiscus Acids are precious botanical extracts traditionally used topically to soothe the skin. The flower turned active ingredient has a multitude of benefits such as radiance and antioxidant effects on the skin.
CristalHyal® MW+- Protects the Skin
CristalHyal
® MW+ is a high molecular weight hyaluronic acid crafted by white biotechnology. The biomimetic active ingredient acts as a film generator which protects the skin from external aggressions and ensures its hydration.
“
My Blue Guard HD was a great challenge for our formulation team to create a concept dedicated to Generation Z,” said Caroline Reverte, Formulation Project Manager.
“
It allowed us to go beyond what we did before by creating a refined skin care product that offers a perfect ‘Instagrammable’ skin while bringing sensoriality thanks to its specific velvety texture, soft touch and fine floral scent. Simple and pure, this is the perfect incarnation of efficiency to take care of their specific skin types.”
My Blue Guard HD will be consumers’ best partner against daily skin aggressions. The experts recommended using it in the morning, after serum application. As soon as applied, consumers will have an immediate feeling of hydration, ready to face their frenetic and digital life.
Visitors will have the opportunity to discover My Blue Guard HD at Givaudan’s booth P60 during in-cosmetics Asia in Bangkok from 5-7 November 2019.
Source: Givaudan Active Beauty