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Givaudan at in-cosmetics Korea: Showcases K-Beauty & Multisensorial Concepts

Published on 2017-06-22. Author : SpecialChem

The Korean cosmetic revolutions boost the market all over the world thanks to the high level of innovative differentiation in terms of shaped-memory, jelly craze & water sensation textures, nature-infused products.

Givaudan Showcases K-Beauty & Multisensorial Concepts
Givaudan Showcases K-Beauty & Multisensorial Concepts

During in-cosmetics Korea in Seoul, Givaudan Active Beauty highlighted 7 K-Beauty related concepts including powerful active cosmetic ingredients to inspire the creation of the new Asian inspired products:

Asian Beauty Concepts


The beauty routine of Asian women and more especially in Korea is composed of almost 7 steps to reach a pure & smooth skin, and consumers around the world consider K-Beauty cosmetics as valuable products having a high impact on their skin.

#InnovatetoLead
Oil infused microcapsules to nourish the hair (Hyalusphere®) - Oil compatible hyaluronic acid (PrimalHyal® Gold) – Hair care hyaluronic acid solution (ResitHyal™)

#ExperiencetoSeduce
The new aqua-sensation S3D® Millésime containing Revivyl™, SensHyal and Unitamuron™ H-22

#MakeUpRevolution
Magical make up solutions with our sweat resistant and long-lasting Unimer U-1946, or our Bicolor Unispheres® for color transforming BB creams

#BeZen
Break down skin stress (cortisol) with Neurophroline™ - Get protected from Ozone (Unicontrozon™)

#Hydrate&Refresh
Pure spring sea water (Eau de source Marine) – Microalgae hydration secret (Hydrintense™) – Long term on skin activated coolant (Evercool®)

#MensGrooming
Redensyl™ to ensure hair growth – Colorboosting Unispheres® to hide grey hair

#ColorImpression
Instant skin whitening with Flashwhite Unispheres – Vibrant colors technology in shower gels and shampoos with Color Explosion Beads

Fabrice Lefèvre, Marketing & Innovation Director said:

“The Korean cosmetic industry is leading the way in our industry thanks to Korean brands’ tremendous short time to market. These K-brands also keeps being highly innovative by breaking down rules such as men’s make-up innovations, or by offering new textures packaged in the best quality packs to ensure the best consumers experience. We analyzed their key success factors and combined them in 7 themes to inspire our customers.”

Inspiration from Asian Flowers


Inspiration from Asian Flowers
Inspiration from Asian Flowers
Givaudan Active Beauty has been inspired by the festival of Flowers, the Japanese Street Festival and the Takayama Spring Festival which are the most popular events in which the marvelous nature is honored, with a unique atmosphere highlighting a lovely culture with the delicate notes of flowers’ perfumes.

To celebrate the beauty of Asian flowers during in-cosmetics Korea in Seoul, Givaudan Fine Fragrance and Active Beauty’s experts have created 3 new multisensorial concepts. Small 3D flowers made of cellulose (Uniflowers®) have been impregnated with Givaudan’s exclusive floral fragrances and formulated in clear cosmetic textures:

  • Be enchanted by IBUKI with its green flowers,
  • Be fascinated by PLEASURE with its yellow flowers,
  • And be charmed by JASMINE GREEN TEA with its white flowers.

These formulas have been specifically crafted for taking care of the body enjoying a pleasant moment thanks to the colored flowers. The flowers disappear on your skin, and the texture helps to beautify the skin through an entirely personalized concept. The soft perfume released by the flowers brings freshness revealing the personality and adding a real surprising effect.

Marina Egorova, Visualization and Vectorization Technologies Manager, said:

“Spring and summer are always associated with nature awakening and with beginning of a new life cycle. The latest blossom collection of Givaudan Active beauty is intended to help the consumer stepping into the new maelstrom of events. We continue to innovate while keeping in mind that our priority is to offer products inspiring our customers. Experience the fantastic burst of fragrance wrapped into each single flower!”

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Source: Givaudan Active Beauty
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