TAGS: Natural/ Organic
Givaudan Active Beauty has launched RitualEssenz™ Brazil, a new collection stemming from Brazil natural treasures, further promoting clean and natural beauty products.
RitualEssenz™ Brazil- Natural Extract
The collection features three new botanical extracts from Brazilian biodiversity.
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RitualEssenz™ Brazilian Jambu from Sấo Paulo and Paraná areas will act as local anesthetic and mild muscle relaxant and can be seen as a natural Botox.
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RitualEssenz™ Brazilian Maté from the Santa Catarina and Paraná areas is a rich source of antioxidants, vitamins and minerals. It can be easily used in skin care and hair care formulas.
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RitualEssenz™ Brazilian Guarana from Bahia is a high source of energy, a perfect ingredient to fight fatigue and uplift your mood.
Consumers Demand Natural Beauty Products
A 360° clean, natural and sustainable approach is requested by more and more consumers. Movement such as “forest bathing” shows that nature is on demand. Today, people are not looking for “free from” products, but actually for a positive vibe that natural and clean skin care products can give.
Globally, 52 percent of people take into consideration the ingredient origin and environmental impact when they buy personal care products and 92 percent of the respondents show interest in clean beauty concepts for skin care products.
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This new addition to our portfolio is in symbiosis with our natural, clean and sustainable approach and we are thrilled to present it to our customers. Many continue to search for chemical-free products, and this claim is true to what the collection provides,” said Melanie Duprat, category manager, Givaudan.
“A Sense of Tomorrow” Sustainability Strategy
In a responsible and ethical approach following the “A Sense of Tomorrow” sustainability strategy, Givaudan has selected extracts with a sustainable supply from biodiversity, promoting science and innovation, while adding value to communities.
The company offers integrated solutions for the supply of natural ingredients on an industrial scale with traceability and sustainability. Givaudan also promotes benefit sharing to support communities and families involved in the sustainable supply of raw materials from biodiversity.
Source: Givaudan