TAGS: Toiletries
Skin Care
Gillette has introduced its newest product innovation to the GilletteLabs lineup, the GilletteLabs with Exfoliating Bar razor. With long-lasting exfoliating bar technology built right into the handle, this new razor removes dirt and debris from the skin before the blades pass, ensuring the skin is primed for a great shave.
Combines Shaving & Gentle Exfoliation Technology
The GilletteLabs with Exfoliating Bar razor combines shaving and gentle exfoliation technology into one efficient stroke. It has a built-in scalloped exfoliation bar that helps remove dirt and debris prior to the blades passing, priming your skin for an elevated shave experience.
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Our mission with GilletteLabs is to elevate the everyday shave as we currently know it,” said Gary Coombe, CEO P&G Grooming. “
The new GilletteLabs Razor is the perfect combination of form and function. It is beautifully designed to stand out in stores and in your bathroom. It features our best Gillette blades, but the real genius is what comes before the blades. Our unique exfoliating bar removes dirt and debris, preparing the skin before the blades pass, providing an effortless shave.”
The GilletteLabs with Exfoliating Bar razor was crafted with design in mind, featuring:
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Gillette’s most advanced five blade cartridges
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2D FlexDisc™ technology that contours to the face, helping maintain contact between the blades and the skin. This consistent contact allows for evenly distributed pressure from the exfoliating bar and blades for a smooth shave
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An ergonomically designed handle with a full rubber backing and grip so you can best shave yourself
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A magnetic stand that securely holds the razor standing tall, allowing the blades to dry properly
Introduces Suite of Skincare Products
GilletteLabs is also introducing a suite of skincare products, including a quick rinse shave foam, rapid foaming shave gel, and a fast-absorbing moisturizer. Combining these new skincare products alongside a GilletteLabs razor unlocks the three steps to a premium shave: skin preparation, shaving with exfoliation, and moisturization.
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Begin with the quick rinse shave foam or rapid foaming shave gel as a shave prep that will help cool and protect your skin from shaving irritation
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Complete a quick and easy shave with the GilletteLabs with exfoliating bar technology
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Finish up with the lightweight fast absorbing moisturizer to help fortify your skin’s moisture barrier over time
GilletteLabs razors and skincare products are designed for those with discerning taste, who want a stylish and performance-focused grooming experience. This razor is GilletteLabs’ second introduction, following the inaugural launch of Heated Razor in 2019. GilletteLabs Heated Razor delivers the comfort of a hot towel with every stroke.
Source: Procter & Gamble