TAGS: Perfumes & Fragrances
Firmenich has announced Pure Imagination, a new collection of fragrances inspired by Pantone® Color of the Year 2022, PANTONE® 17-3938 Very Peri. The new Pure Imagination Collection unveils the sensory partnership, Firmenich has created with global color authority Pantone Color Institute, illustrating the emotional relationship between color and scent.
PANTONE® 17-3938 Very Peri
A dynamic periwinkle hue infused with a vivifying violet red, PANTONE® 17-3938 Very Peri blends the faithfulness and constancy of blue with the energy and excitement of red. Displaying a spritely joyous attitude and dynamic novel presence, PANTONE® 17-3938 Very Peri encourages courageous creativity and imaginative expression. With the world in transformation, the creation of the new PANTONE® 17-3938 Very Peri symbolizes the global zeitgeist of the moment and the transition.
Taking inspiration from the PANTONE® Color of the Year 2022, Pure Imagination is an olfactive reflection of the new consumer reality of duality – in which consumers want to feel they have a strong foundation they can depend on. Their feelings are engendered by the blues, yet at the same time they need the dynamic and daring qualities provided by the infusion of the violet red undertone.
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In this dawning age of post-crisis ingenuity, partnerships of the senses represent vast new ways we can think about creativity, science and nature on our path to new frontiers," said Ilaria Resta, president, Global Perfumery, Firmenich. “
As a forward-looking perfumery company with proprietary insight into consumer trends, we are excited about how this Pure Imagination collection created by our perfumers across the globe will ignite new inspirations in this contrasted era.”
Pure Imagination Collection
The proprietary studies indicate that consumers are seeking protective, comforting and calming sensations, while at the same time, desiring a touch of joy and excitement. This balance of emotions is reflected in the PANTONE Color of the Year 2022 – a trusted blue hue imbued with a touch of fun loving red.
Pantone Color Institute’s and Firmenich’s mutual understanding of how colors and emotions are intertwined paved the way for the talented team of Firmenich perfumers to develop the Pure Imagination collection, using ingredients they know are linked to these emotions. These ingredients are selected from Firmenich's award-winning palette that ranges from naturals and synthetics, to biotech innovations.
In its transformation strategy centered around Positive Perfumery, Firmenich has recalibrated its creation approach with a focus on Consumer-inspired Innovation, End2End Digitalization and Sustainability Leadership. The company then identified the elements that could empower its creativity and development for this collection:
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Innovation - Integrating the consumer’s emotional state, transforming key insights to color-inspired creations via proprietary technologies
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Digital - Enlisting the help of its proprietary AI formula generator
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Sustainability - Focusing on biodegradability and Naturals Together™, key for consumers across categories
Pure Imagination marks the birth of a new collection consisting of several creations across fine fragrance, shower gels and candles that synergize the innovative approaches of Firmenich perfumers Adilson Rato (Brazil), Clement Gavarry (USA), Florian Gallo (China), Wessel-Jan Kos and Christel Bergoin (Switzerland), to name a few. It aims to capture the passage into a transformative new era, and illustrate how digital innovation stretches the limits of creation, presenting an exciting new canvas for creators to let their spirits roam.
Firmenich’s Range of Fragrance Ingredients
Source: Firmenich