TAGS: Sustainability / Natural Cosmetics Skin Care in-cosmetics Decorative Cosmetic
Elementis will be launching the “Formulating for Body, Soul, and Nature” campaign and will showcase its latest products and solutions at in-cosmetics global in Paris April 5 through April 7.
Suppliers, media, and other attendees will have the opportunity to learn more about Elementis’ personal care additives and antiperspirant actives at Stand J110 as well as the Make-up and Sensory Bar.
New Formulation to Offer Solutions to Body & Soul
At Stand J110 at in-cosmetics global this year, Elementis will introduce the “Formulating for Body, Soul and Nature Kit” – a new formulation concept that addresses the issues the consumers face during the pandemic, and offers solutions to unwind their body and soul, and to bring color back to life in this new-normal environment:
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The Soul Kit - throughout a period of social distancing and isolation, mental health and personal wellbeing have become the focus of many consumers. This formulation kit offers home pampering solutions that are not only good for the skin but also the soul.
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The Nature Kit – Keeping sustainability at the heart of what we do, this kit features sustainable formulation concepts that meet today’s consumer trends and the needs of microplastic-free and waterless formulations.
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The Color Kit – with masks coming off and the social lives rebooting, embrace the new normal with colorful formulation trends. This kit highlights new color concepts with vibrant colors, excellent wear resistance, and optimum coverage for lip, eye, and facial makeup.
Green Products to Enhance Performance
The company is driven by scientific innovation to deliver personal care ingredients that enhance the performance and value of its customers' products. It is one of the recognized experts in rheology and a global leader in antiperspirant actives, Elementis' portfolio of green products includes natural clay rheology modifiers and bio-functional active ingredients. Elementis will showcase:
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BENTONE® LUXE XO – a 99% naturally derived multi-functional emulsifying gel that allows utmost formulation flexibility
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BENTONE HYDROCLAY™ 2100 – a COSMOS and Nature approved hectorite clay with outstanding mild cleansing efficacy, a stunning light texture, and highly desired stability benefits
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BENTONE GEL® series – naturally derived hectorite clay which provides multi-benefit rheology solutions when formulating for oil-based systems
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Elementis’ leading high-performance antiperspirant and deodorant actives including REACH 701L, REACH 9000, and AqFresh™ Pure
“Sustainability is a core to our business, and we are very excited to introduce our new formulation concepts, which respond to the latest trends and consumer’s needs,” commented Stijn Dejonckheere, senior vice president, Global Personal Care.
“Innovating sustainable technologies is our long-term goal and we are pleased to showcase our natural portfolio at in-cosmetics. Besides that, our applications team will be demonstrating a new texture and sensory tool featuring our BENTONE® LUXE XO to show how our products can provide different textures and sensory experiences, in addition to delivering formula stability and ease of use.”
Make-Up and Sensory Bar
With the theme “The new-normal is colorful”, Elementis highlights three colorful formulations at the Make-up and Sensory Bar, which cater to consumers’ needs for more natural products with outstanding performances. The handpicked formulas feature a range of natural and naturally derived ingredients which allows for outstanding pigment suspension, excellent stability, and optimum coverage.
Lustrous Lip Balm features COSMOS-approved
THIXCIN® R PC and
FANCOR® MEADOWFOAM SEED OIL. This almost completely natural lip balm is cold processable, gives a glossy finish, and moisturizes the lips.
Glacier Blue Eyeshadow Creme is an anhydrous eyeshadow in blue color that is easy to apply to the eyelid, creating a soft, creamy feel and crease-free long wear.
BENTONE GEL® LC V gives stable thixotropic viscosity control while suspending the pigments and enabling controlled alignment of special effect pigments.
Goodbye Redness CC Serum, a high natural index CC cream that perfectly covers redness and soothes stressed skin at the same time.
BENTONE® LUXE XO acts as a sole emulsifier, helps suspend pigments, and ensures an even application.
Explore Product Range from Elementis
Source: Elementis
