Clariant Active Ingredients has unveiled Zenspiration, a new formulation concept for cosmetics industry to take inspiration from the sophisticated simplicity and science-backed ethos of Japanese beauty (J-Beauty), to support consumers searching for “less is more” through high quality, high-performing care products.
Concept Received BSB Innovation Award
Zenspiration is the recent recipient of a BSB Innovation Award silver prize in the category "Applied Concept". J-Beauty focuses on minimalist routines and research-proven ingredients to highlight natural beauty and achieve a fresh, youthful complexion and hydrated skin. Multi-purpose products and traditional ingredients with known benefits are key to keeping regimen simple but effective.
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There is a growing need for multifunctional products and trust-worthy ingredients, and Zenspiration brings all the elements needed for formulators to rise above the ordinary and to reinforce natural beauty,” commented Alexandre Lapeyre, global head of marketing, Clariant Active Ingredients.
Zenspiration Features Three Formulations
Designed with sensorial excellence and Japanese Zen principles in mind, Zenspiration features three formulations as inspiration for daily cream, scalp toner and solid skin serum. Each uses ingredients with scientifically-proven efficacity, including Clariant Active Ingredients’ recently launched powerful nature-derived ingredients,
Rootness™ Energize and
Equiscalp™.
Datsuzoku: Energizing Water Cream
Datsuzoku describes the feeling of serenity and happiness when one realizes the daily stresses of life are irrelevant. It involves transcending above the ordinary and conventional ideas.
Clariant Active Ingredients captures this principle in the “Energizing Water Cream”. Delivering the replenishing and skin energy-boosting powers of Rootness Energize, the formulation also supports full hydration and guards the skin to help prevent premature aging with
Epseama™, HerbCool and WaterinPlus.
Kanso: Simply Rebalancing Scalp Toner
Kanso relates to basic simplicity and the elimination of the ornate. Things expressing simplicity are appraised by their nature as truthful and reserved, involving a sense of cleanliness and clarity through elimination of non-essential clutter.
The “Kanso” Simply Rebalancing Scalp Toner is a minimalistic formula containing only 16 ingredients, including those recognized to support the scalp microbiome and the scalp’s wellbeing to provide relief and comfort from irritation.
The toner is built around EquiScalp, rebalancing sebum production while being mild to the scalp’s microbiota. The powerful toner combines the soothing benefits of
Eosidin®, the resynchronising properties of
B-Circadin™ and the refreshing touch of Actience™ Fresh.
Shibui: On-the-Glow Solid Serum
Beautiful simplicity is perceivable through time and experience. One does not tire of a Shibui object but constantly finds new meanings and enriched beauty that cause its aesthetic value to grow over the years.
Clariant Active Ingredients translates this into a serum formulated in a practical stick which reveals, its true powers of soothing with Calmyang Wax and skin tone uniformization and age-spot reduction through the natural Bisabolol Alpha-Melight. The fromulation brings newly-found appreciation for natural beauty, perfecting skin’s healthy glow.
Source: Clariant