TAGS: Natural/ Organic
in-cosmetics
At in-cosmetics Latin America 2019, Clariant will contribute to a more sustainable world with its new natural ingredients. Latin America’s personal care industry is one of the fastest growing and most vibrant industry in world. Regional customers are supporting the beauty industry to transform it into more innovative, sustainable, inclusive and aspirational.
Clariant’s global Envisioning Beauty brand with its five focus areas - Functional Claims, Sensorial Effects, Naturals, Preservatives and Active Ingredients will be first time presenting new natural actives, silicone substitutes and a non-palm sourced powerful sensory additive at in-cosmetics Latin America, September 18-19, 2019, São Paulo, Brazil.
Natural Substitute to Silicones for Emollients
The consumers in the region pay attention to their cosmetic ingredients and focus more on natural ones.
Plantasens® Flash 80 and
Plantasens® Flash 100 is a nature-derived plant-based lightweight emollient.
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It enables appealing weightless textures and delightful sensory without silicones.
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They deliver functionality and special sensory to multifacted applications, from shampoos and body mousses to easy spreading suncare and make-up.
Seaweed-based Active Ingredient for Anti-aging
Epseama™ is a seaweed based active ingredient sourced from ugly food. It offers a pioneering approach to the anti-aging segment by addressing chronoaging, photoaging and inflammaging, the three main causes of skin aging.
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The active targets long non-coding skin rejuvenator RNA 886.
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It results into better skin hydration, fewer signs of wrinkles and less pigmented spots.
GlucoTain® Sense, Non-palm Sourced Mild Surfactant
GlucoTain® Sense, from the Sensorial Effects portfolio opens options for the rinse-off category. This non-palm sourced mild surfactant gives a creamy-rich foam and deep-caring afterfeel.
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It has innovative texture and high RCI combination.
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Provides mild surfactant property to applications like, liquid soaps and bars, facial cleansers and hair care.
George Nunes, Head of Consumer Care – Latin America, BU ICS Clariant, commented, “
We are in a more dynamic, fragmented, digital and inclusive environment than ever before, in which consumers are looking for a more holistic perspective in terms of personal care products. Through Envisioning Beauty we partner with our customers to open up new directions and ingredients that can help them meet specific trends in skincare and haircare with products that reflect consumers’ preferences.”
Clariant’s global Envisioning Beauty brand supports future innovation for personal care according to customer insight and market foresight, by clustering products within five priority areas chosen to address the most relevant needs of this trend.
Envisioning Beauty will be present at in-cosmetics Latin America 2019 from September 18-19 on booth J40, São Paulo, Brazil.
Source: Clariant