TAGS: Hair Care
BASF has launched Luviset® 360, a styling polymer that provides efficient performance in six dimensions: long-lasting hold, strong hold, low flaking, flexible hold, anti-pollution and new texture.
Luviset® 360 Ensures Consistency in Gels
Luviset® 360 is perfectly suited to produce high viscous styling products with no or low movement inside the package. The polymer has been designed for a wide range of final hair styling products, such as gels, creams and waxes.
Due to the self-thickening properties of the polymer in concentrations above 4 percent, Luviset® 360 ensures a pleasant consistency in styling gels. Hair care manufacturers using Luviset® 360 need less carbomer thickener to achieve target viscosity.
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Consumers are increasingly looking for styling products that offer flexible, but strong hold and are less likely to flake. Luviset 360 is the perfect solution to develop styling gels for the demanding market,” said Hans-Martin Haake, head of market development hair, body, oral at BASF Personal Care Europe.
Clinical Tests: High Degree of Curl Retention
Performance tests have shown that Luviset® 360 provides a high degree of bending stiffness and curl retention even in formulations with low concentrations and shows strong hold, especially under conditions of high humidity.
BASF experts use standardized methods to measure the flexural stiffness of hair strands in climate chambers. In sensory tests for Luviset® 360, the flexibility in hold is perceived as a more natural bending without breakage of the film. The innovative styling polymer also showed significantly lower flaking with a smaller and less visible size of the flakes.
Sensory tests have shown that formulations with Luviset® 360 provide better peaking and cushion effects during the application on hair strands.
Polymer Substantiate Anti-pollution Claims
Luviset® 360 is also suitable for styling products with additional claims related to anti-pollution: BASF experts carried out tests in a pollution chamber that showed that less pollution remained on hair strands treated with Luviset® 360 than on those treated with a placebo formulation. Its compatibility with numerous actives also makes Luviset® 360 perfectly suitable for styling products with claims for caring effects such as moisturizing or hair strengthening.
Luviset® 360 can be used alone or in combination with other BASF polymers, such as Luvigel® FIT UP, Luviskol® K 90 or Tinovis® GTC UP, and provides excellent synergies for strong claims and creative textures.
Source: BASF