TAGS: Sustainability / Natural Cosmetics
Hair Care
Sun Care
BASF presents personal care innovations for eco-conscious consumers through the concept of Alive Beauty at Cosmet’Agora from 11- 12 January 2022 in Paris.
The company will showcase natural and sustainable formulated cosmetics along with Sublime Glow Gel C ream formula offering light-reflecting skin glow and a fresh finish.
Alive Beauty - Key Trend among Consumers
The “Alive Beauty” concept from BASF offers solutions for skin care, hair care and sun protection products. This includes formulations that enable light, modern textures for reenergized and beautiful skin.
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Sustainability and clean beauty have been reshaping the beauty industry in recent years. However, consumers are now also seeking beauty products that offer a broader sense of wellbeing,” said Marine Belthé, marketing manager at BASF Personal Care Europe.
The range also features solid-texture and natural-based ingredients that address demand for sustainable and responsibly sourced products. Rich and smooth emulsions within this portfolio offer an improved sense of wellbeing, while the “Alive Beauty” concept also supports convenient formats that can be applied quickly and easily on the go.
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This includes products with improved sensory properties such as touch and fragrance, as well as cosmetics that give consumers more self-confidence. Meeting these expectations can open up exciting opportunities for cosmetics manufacturers – particularly if the products are also based on sustainable and natural ingredients,” said Belthé.
Sustainable Solutions for Eco-conscious Consumers
Cetiol® SoftFeel is BASF’s new soft-solid emollient based on sustainably sourced ingredients. It is a versatile product that creates multiple textures in a variety of beauty and personal care applications, offering a clean and sustainable alternative to petrolatum.
With its COSMOS-approved texturizing biopolymer Hydagen® Clean, BASF offers a new natural alternative to synthetic polymers. The cold-processable rheology modifier, obtained from the tuber of the konjac plant, is suitable for aqueous systems like gels, fluids, and serums, as well as more novel formats such as patches, jellies, and peel-off formulations.
Its film-forming and gelation properties allow for exceptional textures. It complements BASF’s Care Creations existing biopolymer portfolio, which is built on a class of natural rheology modifiers including Rheocare® XGN (pure vegan xanthan gum) and Hydagen® 558 P (based on algae).
BASF’s new surfactant
Texapon® SFA UP Powder, the dried unpreserved Texapon® SFA in powder form, is 100 percent derived from natural, renewable RSPO-certified resources and readily biodegradable. It is suitable as an alternative to surfactants containing sulfate or ethylene oxide derivatives. As it is ultra-mild on the skin and mucous membrane, it can even be used for tear-free formulations in baby products and at the same time provide a creamy, rich foam.
Additionally, the
surfactant can act as conditioning booster in shampoos and has shown good wet and dry combability results even without the presence of polymers, allowing for easy to use, convenience driven cosmetic solutions. It allows for zero waste rinse-off bar concepts and is the ideal choice for customers striving to meet the consumer trend for solid personal care products.
On the first day of the event, the French Society of Cosmetology will host the 2022 Formulation Awards. BASF will present its Sublime Glow Gel Cream formula at this event. It is light and fresh gel-cream texture is based on an optimized and innovative combination of BASF’s natural biopolymers
Rheocare® XGN and
Hydagen 558 P. The slightly tinted formula is easy to spread, giving a natural finish and a healthy glow to the skin. It is also enriched with
Seanactiv™, a new bioactive that uses the power of algae-derived fucoidan to help enhance the luminosity and vitality of the eye area. With this unique combination of ingredients, the Sublime Glow Gel Cream formula leaves the skin feeling healthy and radiant.
Source: BASF