TAGS: Natural/ Organic
Azelis has won the “Coup de Coeur” award at Cosmet’Agora 2021 in Paris. Azelis received the award for the formulation “Time Dilution”, a water-free, natural-based cream cube.
Organized by the French Society of Cosmetology in Paris, this year saw the 13th edition of the Cosmet’Agora formulation competition which is open to all exhibitors at this year’s virtual show. A jury of experts awards four prestigious prizes, divided into four levels of innovation: Gold, Silver, Bronze and the "Coup de Coeur" prize.
Meets Current Market Demand
The Azelis France Personal Care team scooped the "Coup de Coeur" prize this year with their innovative and sustainable formulation that meets all the requirements of today’s current market trends. This is the second win for the Azelis France Personal Care team having won the Gold award in 2017 for their D-Tox Magnetic Mask formulation.
Developed at the Personal Care laboratory in La Défense, Paris by Laboratory Manager Sophie Thirion, “Time Dilution” contains more than 98 percent of natural based ingredients and no water allowing the user to store the cubes in bulk and reduce the need for excessive packaging and the transportation of unnecessary water which in turn helps to reduce the carbon footprint of the product.
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We observed for several years that trends influence consumption patterns, particularly in the personal care market, and we have seen this illustrated in particular by a strengthening of marketing claims on consumer products: Natural concepts are constantly evolving and going further to meet the changing requirements of consumers. These specific needs can be met by combining innovations in naturality and efficiency with respect for the environment and planet while creating a product that is a pleasure to use and has noticeable benefits for the consumer,” said Sophie Thirion, laboratory manager at Azelis.
Bring Comfort & Emollience to Skin
“Time Dilution” is presented in an easy-to-use, water-free cube format. The user places one cube in a suitable bowl and adds a small amount of very hot water to the cube and begins the mixing process. Vigorous mixing with a spatula will completely solubilize the cube and cool the product. The hotter the water the thicker the resulting cream. After mixing you will obtain a white, smooth cream. Once at room temperature, the product is ready to use.
Each cube is enriched with a range of natural-based esters to bring comfort and emollience to the skin. Starches have been used to give viscosity and texture and the addition of an oil-based Poppy extract helps improve the elasticity and radiance of the skin while protecting and moisturizing it.
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We were honored to win the Gold Award in 2017 with our D-Tox Magnetic Mask, and are more than proud in 2021 to receive a second award for this new innovative formulation. This “Coup de Coeur” award confirms the need to focus on sustainability and environmental concerns, but also how important it is to still offer textures and benefits that bring this so important ‘wow’ effect,” commented Alexandre Skibniewski, regional business manager for personal care in Azelis France.
Source: Azelis