TAGS: Sustainability / Natural Cosmetics
Skin Care
Toiletries
Ashland has launched a collection of six beauty-conscious formulations for skin and oral care. The collection was inspired by the increased global movement to live sustainably and ethically and features formulations with high natural content, minimal ingredients and without the use of sulfates, silicones, microplastics or animal-derived ingredients.
Meet ESG Objectives
Ashland’s new beauty conscious collection uses purposeful ingredients that add efficacy and allure to consumer products enabling customers to meet environment, social and governance (ESG) objectives.
The formulations include Phyteq™ raspberry n multifunctional, a natural, COSMOS-validated antimicrobial booster with proven skin benefits, made with a solvent-free process and renewable energy; Santalwood™ biofunctional, a COSMOS- validated, natural ingredient, sourced from upcycled wood chips, that brings a
new approach to well-aging and skin renewal, and new Lubrajel* Oil PF hydrogel, a nature-derived, biodegradable moisturizer that provides lubricity and a light, dimethicone light feel in a preservative-free hydrogel.
The collection also features cellulose-based thickeners, Klucel™ HPC and Benecel™ HPMC, made from sustainable cellulose, a renewable and abundant resource. Ashland is the first cellulose derivative supplier to have third party certification of 100 percent recycled content from all cotton linter suppliers.
Demand for Higher Natural Content Ingredients
The beauty conscious formulation collection also includes simply radiant +C serum, a natural, Vitamin C infused serum to brighten dull skin with less than 10 ingredients and gently natural foaming cleanser, a clear and simple natural foam cleanser with rich creamy foam that leaves skin feeling soft and nourished.
Includes are also pearly soapy body wash, a natural, cleanser with luxurious foam that is made without sulfates; clearly mild micellar water, a natural, gentle and micellar cleanser water with multifunctional ingredients and
blue-light protection; conscious clean + fresh toothpaste, a 96 percent natural toothpaste that harnesses the power of raspberries, wood cellulose, sustainably-farmed Puraloe™ aloe vera to clean and freshen; and on-the-go jelly perfume, a high natural content fragrant jelly perfume with minimal ingredients for busy lifestyles.
“
Consumers are aware of how their decisions impact the planet and society and they are increasingly aware of the sustainability of ingredients and a brand’s social, environmental and ethical impact,” said Denise Costrini, global marketing director, skin care, Ashland. “
The demand for higher natural content ingredients has been rising for some time, but the focus is shifting more recently as consumers become conscious of the renewable and ethical sourcing of ingredients.”
Ashland’s Natural Product Range
Source: Ashland