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Ashland Launches Nature-derived Sensorial Formulations for at-Home Pampering

Published on 2020-11-12. Author : SpecialChem

TAGS:  Natural/ Organic     Skin Care    

Ashland_New_Natural_FormulationsAshland launches dreamy textures, a collection of four formulations, that deliver novel consumer winning textures using nature-derived ingredients. Recent market research has shown that consumers seek to lower stress levels and using a face mask is the top de-stressing, pampering at-home method.

Formulations Contain Rheology Modifiers


The formulations feature natrosol™ plus 330 CS and polysurf™ 67 CS HMHEC, which are nature-derived rheology modifiers that offer efficient thickening, improve emulsion stability, and enable novel, playful textures.

COVID-19 has definitely impacted consumer beauty behaviors. Hairstyling and make up usage have declined while consumers largely stay at home, however, pampering beauty product usage has increased,” said Denise Costrini, global marketing manager, hair and skin care, Ashland.

New lubrajel* oil PF hydrogel (a nature-derived, biodegradable moisturizer that provides lubricity and a light, dimethicone like feel in a preservative free hydrogel) adds sensory enhancement to the collection. The final ingredient is a recent Ashland launch, Nightessence™ biofunctional, which is a natural extract from premium true lavender working to renew and illuminate the skin while the person is asleep.

New Dreamy Textures Skin Care Collection


Introducing the four dreamy texture formulations: Beauty sleep gel cream is a delightfully luxurious and fresh, quick vanishing texture; Counting sheep butter-in-gel is an innovative texture with a unique appearance that transforms into a smooth cream and melts on the skin upon application. Resetting lunar mask is a novel cream texture that resets to a smooth surface after each use and leaves a velvety soft skin feel. Dreamy renewing butter a deliciously rich, buttery texture that melts on contact with skin leaving a powdery, velvety finish.

Consumers are reducing and managing stress by looking after their beauty needs, particularly in skin care. “Using a face mask hits the top of the home pampering activity list, along with home facials, deep conditioning hair and taking long baths. The novel dreamy textures formulation collection will engage consumers with fun, playful textures that have unique sensations,” added Costrini.


Source: Ashland
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