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Ashland’s New Nature-derived Hair Styling Polymer Offers Humidity Resistance

Published on 2020-12-14. Author : SpecialChem

TAGS:  Natural/ Organic     Hair Care    

Ashland_New_Hair_Styling_PolymerAshland launches Styleze™ CSP, a nature-derived styling polymer that delivers strong hold, humidity resistance and high stiffness. Based on cassia seeds, Styleze™ CSP leaves low to no residue on the hair versus other natural styling polymers.

Improves Naturality of Styling Formulations

As consumers continue to demand natural ingredients in their beauty products, hair styling formulators seek ingredients derived from nature. Ashland sources cassia seeds that are grown wild and naturally harvested in India. They have been used in Ayurvedic and Chinese medicine for over four thousand years.

Stylezse™ CSP has 69% natural origin content (according to ISO 16128) and delivers 24-hr humidity resistance that outperforms PVP,” said Denise Costrini, global marketing manager, Ashland.

Provides More Stiffness and Hold

Styleze™ CSP polymer addresses the need for naturally positioned styling formulas where initial stiffness, strong hold and humidity resistance are desired. It provides more stiffness and hold than traditional synthetic products, such as PVP, while offering that all-important nature derived claim that consumers are seeking without the residue that other natural styling polymers can leave on the hair.

Styleze™ CSP delivers clear in-hand gels that are easy to remove from the hair. The versatility of Styleze™ CSP polymer enables its use in a variety of hair styling products, from styling gels and creams to waxes, mousses and serums. Styleze™ CSP is a possible alternative to PVP to improve the naturality of styling formulations.

Source: Ashland
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