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TPR Enters into Color Cosmetics Market with Acquisition of CARGO Cosmetics

Published on 2012-07-11. Author : SpecialChem

NEW YORK, NY -- TPR Holdings announced that it had acquired a controlling interest in CARGO Cosmetics. For more than 15 years CARGO has been a staple on the sets of film and television, as well as a makeup bag essential for women around the world. "We are very excited to add CARGO Cosmetics to the TPR portfolio, marking our entry into the color cosmetics category with such a strong brand name," said Brian Robinson, president of TPR. "CARGO is a leading brand trusted by professional makeup artists and real women. We look forward to once again bringing the types of groundbreaking formulas and first-to-market technologies that put the brand on the map to consumers worldwide," he added.

Working with some of the most talented makeup artists in the business and introducing a multitude of award-winning products, never-before-seen packaging and unparalleled formulas, CARGO Cosmetics has always been at the forefront of beauty technology. "I am truly excited to align with a company like TPR that is able to provide valuable resources to further expand CARGO, while still maintaining the brand's heritage, integrity and my creative vision," said CARGO Cosmetics founder, Hana Zalzal, who will remain with the company as creative director.

With product innovations like the Reverse Lip Liner™, the Essential Eye Palette, and the blu_ray™ High Definition collection, women can quickly and easily achieve professional quality makeup looks at-home. CARGO products are adored by artists, editors and insiders-celebrated as one of the best professional brands in the industry and known for creating modern tools for the timeless art of self-expression.

About CARGO Cosmetics

For 15 years CARGO Cosmetics has been a staple on the sets of film and television as well as in the makeup bags of women worldwide. Uncompromised product quality and first-to-market innovations have created a loyal following amongst the world's most renowned makeup artists. By consulting with and listening to the needs of makeup professionals and consumers, CARGO takes their "secret tips" and turns them into better, easier and smarter products. From high-definition foundations that create flawless skin but escape the scrutiny of high-def cameras to cutting-edge packaging and expertly coordinated kits that offer step-by-step regimens, CARGO Cosmetics offers a wide breath of color cosmetics and tools that allow every woman to customize her beauty look with confidence and ease. An industry insider favorite, CARGO has received some of the beauty industry's most prestigious awards and accolades.

About TPR Holdings LLC

TPR Holdings LLC (TPR) is a NYC based investor and operator of beauty and consumer brands. TPR's target investments include scalable mass and prestige opportunities in health, wellness, beauty and fragrance categories. TPR has also provided transition services for large consumer products companies including Shiseido Cosmetics and Procter & Gamble. TPR principals have founded and developed such international brands as ZIRH Men's Skincare, John Varvatos Fragrances and French Connection Beauty. TPR owns oral care brand Sweet Breath as well as Freeze 24/7 Skin Care, Oscar Blandi Hair Care, Nicole Richie Fragrance and Reem Acra Fragrance.

Source: TPR Holdings


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