TAGS: Skin Care
Shiseido Company, Limited (“Shiseido”) has scientifically verified through joint research with the National Institute of Information and Communications Technology (NICT) that facial skin radiance influences facial attractiveness and gives a good impression to other people.
Evaluates Radiant Skin
It was also found that skin radiance in the face creates a younger impression; the age estimated for facial appearance is about three years younger than a face without skin radiance. Until now, it has been often thought that facial skin radiance gives a positive impression to others, as a glossy state representing healthy skin; however, there was no sufficient scientific evidence provided.
In general, “radiant” skin is optically defined as “gloss with specular reflection of the skin surface and diffused reflection light from the inside”. It has been empirically perceived as giving a positive impression different from “oily and shiny” skin that also expresses glossiness. Thus, in order to objectively evaluate the emotional impressions of “radiant” and “oily and shiny” skin, the researchers added gloss to facial images using an image processing technique under the following conditions for impression evaluation.
The team asked 160 female participants in their 30s to late 40s to record their impressions in terms of 10 evaluation items, when presented with images of the face of the same woman alternately showing “radiant”, “oily and shiny”, and “matte” faces. The researchers then analyzed the impressions and ages estimated by the participants regarding the woman’s facial appearance for each gloss type.
Results- Radiant Face Received More Positively
The evaluation results showed that the “radiant” face was more positively received than the “oily and shiny” and “matte” faces. In addition, this result was notably recognized in seven out of seven items related to emotional impressions. For ages estimated regarding facial appearance, it was found that the “radiant” face was evaluated as three years younger.
These results revealed that a facial image with light reflection on the face representing a “radiant” face gives the most favorable impression to other people. This result is clearly different from the impression of an “oily and shiny” face, suggesting that not only specular reflection of the skin but also the nature of reflected light play a key role in reproducing a healthy, glossy state. Amid the current COVID-19 crisis, people are spending more time at home and the importance of skincare and makeup is being realized anew.
Shiseido will utilize these study results in the design of skincare and base makeup products that help create “radiant skin” and a positive impression in various communication scenarios, and continue to provide consumers with cosmetics that have high emotional value.
Source: Shiseido