Provital has updated its brand image to put the company’s Do Care philosophy at the heart of its relationship with all the customers and partners worldwide.
New Commercial Structure
The company’s brand reboot also includes a strategic change in how Provital approaches its customers. This is the new commercial structure:
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Do Care and Trends: Anna Balaguer is the new Global Beauty Trends representative, working to inspire and support the customers in the planning of their new beauty lines
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Do Care and Marketing and Communications: An updated and expanded department, led by Siham Bouhrir, has a strategic and digital focus, with the mission of extending the values not only to the customers but also to potential consumers
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Do Care and Adding Value to Sales: In his new role as sales operations manager, Rafael Bernad, who also heads the Sales Department, will ensure that the company delivers value propositions, suitable for all needs, to the customers in the over 90 countries where Provital operates
Values, such as ethics and sustainability are becoming ever more important in the cosmetics sector and Provital is playing an active role in this transformation.
Provital’s Product Portfolio
Source: Provital