TAGS: Hair Care
Perfect Corp. founder and creator of the award-winning virtual beauty app YouCam Makeup, Alice Chang, presented ‘Beauty 3.0’ at the Consumer Electronics Conference (CES) in Las Vegas.
Personalized Experience
‘Beauty 3.0’ is a unique brand and retail business solution transforming the consumer beauty shopping experience through experiential product trials that drive conversion. The patent pending ‘Beauty 3.0’ artificial intelligence (AI) and augmented reality (AR) solutions include:
- AI Product Recommendations
- AI Smart Shade Finder
- AI Skin Diagnostic
- AI Live Hair Multi-Color Effects
This announcement marks a shift from once traditional reactive retail experiences, to highly personalized and proactive ones, completely reimagining the customer beauty shopping journey for brands, retailers, and customers alike.
“With the adoption of experiential shopping on the rise, we look ahead to ‘Beauty 3.0’ further elevating the purchase journey for brands, retailers, and consumers alike, targeting proactive and personalized experiences that best speak to the beauty shopper,” explains Chang. “Through artificial intelligence and advanced deep learning capabilities, we are able to create smarter, more efficient, virtual experiences garnered to each individual shopper and user.”
Dye Hair Without Visiting Salon
The YouCam Makaup is extremely successful on iOS and Android. At the CES, a new feature has been shown that changes the hair color of the user.
Perfect Corp. has recently began working on 3D models, so users can see how a virtual makeup or hairstyle will look on them from different angles as they move their heads (for example, hair color, even ombré styles, look realistic even if you flip your hair). Four years on the market and a global user base have enabled YouCam to train its algorithms for a wide range of face shapes and skin tones — an important advantage as consumers demand and expect more diversity from beauty brands.
For hairdressing salons the integration of such a technology would be interesting. Smart mirrors have been around for some time, so customers could easily test their favorite color (and hairstyle) and avoid unpleasant surprises.
So you can now dye your own hair without visiting the salon! Give yourself a hair color makeover in seconds. Or for a completely new style, try out true-to-life hairstyles.
Source: SpecialChem