TAGS: Skin Care Science-based Formulation
Perfect Corp., has partnered with DOUGLAS to introduce a new digital skin type analysis tool powered by state-of-the-art AI deep learning technology.
The advanced AI skin analysis technology determines skin type and additional skin properties to deliver personalized product recommendations.
Personalized Product Recommendations
Once the skin type has been determined, along with levels of hydration, oiliness, and facial wrinkles, specific product suggestions can be made. These are precisely tailored to the customer's unique skin type and individual needs.
The skin analysis is part of the new DOUGLAS beauty profile, in which customers can save personal information and preferences. Perfect Corp.’s award-winning Skin Analyzer technology is setting new standards in the beauty industry.
Customers can use the digital skin analysis tool via the DOUGLAS app to determine their skin type and additional skin properties. Users simply scan their faces and in just a few seconds the algorithm detects their unique skin concerns.
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We are delighted to be collaborating with DOUGLAS to offer skincare lovers an innovative, interactive, and personalized customer journey”, said Alice Chang, Perfect Corp. founder, and CEO. “
All of our solutions are designed to provide brands like DOUGLAS with the tools necessary to embrace the digital transformation and begin offering their customers enriched, personalized shopping experiences.”
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The digital skin analysis offers real added value for all DOUGLAS customers. Never before has it been so quick and easy to provide information about skin types and thus find the perfect individual facial care,” said Ingo Mommertz, chief technology officer of e-commerce at DOUGLAS.
“This tool will help us to achieve an even higher conversion rate in our app and also improve the user experience. At the same time, we expect that this form of skin analysis may lead to fewer bad buys and hence fewer product returns. The digital advisory service thus strengthens sustainability and will further support our customers` purchasing decisions.”
Source: Perfect Corp.
