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Rising Awareness About Harmful Chemicals to Boost Organic Hair Care Market

Published on 2021-09-10. Edited By : SpecialChem

TAGS:  Sustainability / Natural Cosmetics     Hair Care    

Organic hair care marketAccording to a new report by Fact.MR, the global organic hair care market is expected to exceed a valuation of USD 9 Bn in 2021 and is poised to expand at a CAGR of more than 7 percent over the next ten years.

Importance of Healthy Hair


Over the past half-decade, consumer behavior has been totally dynamic with respect to choice of products used for hair care and personal care. Increasing awareness of harmful chemicals in conventional hair care products manufactured in bulk has shifted consumer attention towards natural hair care products.

The growing awareness about personal appearance along with importance of healthy hair will increase demand for organic and herbal hair grooming products. This will lead to a healthy market growth of 1.8X from 2021 to 2031. The market in APEJ for organic hair care is anticipated to grow at a much faster rate as compared to any other region.

Personal care spending and rising disposable income are key demand generators for organic hair care products,” said a Fact.MR analyst

Moreover, from a sales standpoint, consumer behavior has enacted in a positive manner. Manufacturers are now able to channel their products with less margin leakages and higher discounts, which has boosted their sales even in the period of Q2 and Q3 of FY2020 during the onset of COVID-19.

Companies in the market are channeling more than 10 percent of margins generated towards development of new product lines, mostly related to natural hair care products.

Source: Fact.MR

Sustainability / Natural Cosmetics Hair Care


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