TAGS: Sustainability / Natural Cosmetics
Perfumes & Fragrances
Orchidia Fragrances has released their 2022 Fragrance Forecast – Self-expression. As the world continues to adapt, the beauty and fragrance industry will embrace new beginnings of kindness and mindfulness.
Focus on Self-care & Sustainability
Macro trends and cultural movements like the self-care phenomenon,
sustainability, and inclusivity will be key drivers in shifting consumer behavior.
Orchidia Fragrances analyzed the latest product releases, market intelligence reports, and social media buzz to bring you these trends, including:
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Era of Inclusivity: Brands and consumers alike have lifted conversations around gender fluidity emphasizing inclusivity, ushering a new generation of standards for the beauty and fragrance industry
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Bright & Bold Awakening: With greater emphasis on self-love and acceptance, consumers will embrace individuality using makeup and fragrance to make a bold statement
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Wellness by Design: Moving forward, consumers will desire emotional uplifting aromas designed with wellness in mind. Good-for-you hero ingredients like mushrooms, sea moss, and chlorophyll will inspire unique aroma creations with strong associations to positive benefits
Source: Orchidia Fragrances