TAGS: Toiletries
The Oral Care/Oral Hygiene Market is projected to reach USD 53.3 billion by 2025 from USD 44.5 billion in 2019, at a CAGR of 3.0%. Factors such as the rising awareness about oral hygiene, growing incidence of dental diseases, and technological advancements in oral care products are expected to drive the growth of the oral care/oral hygiene market.
Increasing online purchase of oral care products is expected to create new growth opportunities for players operating in this market.
Toothpastes Segment to Account for Largest Share
Based on product, the oral care/oral hygiene market is categorized into toothpastes, toothbrushes & accessories, mouthwashes/rinses, denture products, dental accessories/ancillaries, and dental prosthesis cleaning solutions. In 2019, the toothpastes segment is expected to account for the largest share of the oral care/oral hygiene market. The large share of this segment can primarily be attributed to the huge adoption of toothpastes for maintaining oral hygiene, the treatment of dental caries, and its use in post-surgical procedures.
Manual Toothbrushes Segment to Account for Largest Share
Based on product, the toothbrushes & accessories market is segmented into manual toothbrushes, electric toothbrushes, battery-powered toothbrushes, and replacement toothbrush heads. Manual toothbrushes are basic toothbrushes with various bristle styles, such as compact bristles for regular teeth cleansing and soft nylon bristles for sensitive teeth cleansing.
Asia Pacific Region to Dominate Market in 2019
In 2019, the Asia Pacific is estimated to account for the largest share of the oral care/oral hygiene market, followed by Europe. The dominant share of the Asia Pacific is attributed mainly to the rising geriatric population, growing prevalence of dental diseases, increasing focus of prominent players on emerging Asian countries, increasing healthcare expenditure (coupled with the rising disposable income), rising awareness on oral healthcare, and the willingness to spend more on dental care. Other factors, such as the rising number of dental professionals, along with the growing number of dental visits, will further support the growth of the oral care market in this regional segment during the forecast period.
Source: M&M