TAGS: Decorative Cosmetic
Amorepacific launches ‘BASE PICKER,’ a service that manufactures customized foundation and cushion products tailored to individual customers. The service was developed based on a joint research with KAIST for three years on customers’ skin tone and foundation colors.
Choose Right Color for Your Skin
Customers can pick the most perfect color to their skin tone using ‘BASE PICKER’ out of a total of 100 base makeup colors comprised of 20 different color brightness and five different tones. Through the service, customers can choose from 100 colors, two texture types, and two product types to create and purchase their own tailored foundation and cushion products.
At the service station of ‘BASE PICKER’ unveiled at Amore Seongsu in Seongdong-gu, Seoul, a skin tone measuring program equipped with the patented technology of KAIST and consultation services by makeup experts are provided.
Customers can choose the right color to their skin tone as well as the texture (glow or semi matte) and buy a tailored foundation/cushion product made on the spot. Amorepacific’s patent-pending robot manufactures the personalized products on the spot through a fast and clean process.
Amorepacific will continue to provide various tailored services to offer further optimized solutions that meet the expectations of a wide range of customers.
Source: Amorepacific