The Universal Selection Source: Cosmetics Ingredients

Industry News

MakeUp in New York to Grab Attention with its Innovation Banquet

Published on 2017-08-16. Author : SpecialChem

MakeUp in New York has received submission of a total of 53 products at the Innovation Contest from 24 exhibitors.

MakeUp in New York to Grab Attention with its Innovation Banquet
MakeUp in New York to Grab Attention with its Innovation Banquet

Innovation Tree at Premiere Show


The selected products will be presented on the unavoidable "Innovation Tree", now well known to exhibitors and visitors of MakeUp In events in the world. 80% of these products were designed in the first and second quarter of 2017. This means these innovations will premiere at the show for US visitors.

These innovations actually epitomize all the trends observed:

  • Ultra light formulas
  • Matte textures
  • Metal and iridescent effects
  • Packagings that take the shape of fun to use pens and jumbos
  • Increasingly precise and easy to use accessories

Tried & Tested Products


Products submitted were tested and evaluated by the members of the IT Products Expert Committee who did their best to single out the most innovative ones. Visitors will have the possibility to discover the products selected on the Innovation Tree Products set up at the show; the name and booth number of the exhibiting company will also be indicated on the product for visitors wishing to test them.

In addition to this presentation, IT Products will now be identified on and outside the show premises with the logo, "AWARDED MAKE UP IT PRODUCTS". Visitors will be able to spot this logo at the stands of winners singled out at MakeUp in New York but also on promotional materials dedicated to IT Products and specially created by organizers.

PS: If you liked this News, you might enjoy our Cosmetics Industry Newsletter. All the Industry News delivered once a week right to your inbox. Sign up here!


Source: MakeUp in New York
Be the first to comment on "MakeUp in New York to Grab Attention with its Innovation Banquet "

Leave a comment





Your email address and name will not be published submitting a comment or rating implies your acceptance to SpecialChem Terms & Conditions
Channel Alerts

Receive weekly digests on hot topics

Receive your alerts

Back to Top