TAGS: Sustainability / Natural Cosmetics
Lubrizol Life Science – Beauty (LLS Beauty) created Foresee Lab™, a program which combines science, future thinking and consumer and market insights to give brands a clear picture of the future of beauty.
This allows clients to anticipate and benefit from new developments while giving their customers what they desire as soon as they want it.
Comprehensive Beauty Trend Model
The future of beauty is being shaped by multiple factors all at once. The interconnectedness of environmental concerns and sustainability, technology, regulations, influencers, inclusivity and changing demographics create a dynamic marketplace for beauty brands among them.
Foresee Lab™ has developed a comprehensive beauty trend model that begins with a deep understanding of social macro trends along with environmental scanning and morphological analysis, that tracks trending social values ranging from inclusivity and individuality to progress and sustainability.
Lab Identifies New Growth Opportunities
The new lab collects key market and consumer insights locally and globally to identify growth opportunities in partnership with LLS Consumer and Market Insights team. For example, an online product review analysis tool uses AI to identify millions of consumer reviews across different beauty segments while agile video analysis captures consumer behavior for quick feedback on ideas and concepts.
Finally, Foresee Lab™ connects these trends and consumer insights with the LLS Beauty portfolio of active and functional ingredients and expert formulation capabilities. The results are new market concepts and product line opportunities for clients, as well as new formulations that enhance performance, deliver esthetic benefits, and provide a superior sensory experience for consumers.
Lubrizol's Bio-based Range
Source: Lubrizol