TAGS: Hair Care
L'Oréal has unveiled latest beauty tech innovations ahead of CES 2022: reinventing hair coloration with two user-design breakthrough innovations dedicated to transform the experience both at home for consumers and in hair salons for professionals coloright and colorsonic.
Mess-free Hair Coloring Process
Colorsonic, a lightweight, handheld device that uses an innovative, mess-free process to mix hair color and apply it evenly, delivering consistent hair color results for consumers at home, and Coloright, an AI-connected hair color system for salon stylists that uses virtual try-on to project desired shades, and an algorithm that leads to an on-demand, customized hair color with more than 1,500 custom shades possibilities.
L’Oréal has revealed its hair coloration leadership by transforming the industry with two breakthrough innovations powered by cutting-edge technology alongside the most precise formulation.
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Our century-long, deep experience and leadership in hair coloration has allowed our researchers, data scientists and Tech engineers to completely revisit and reinvent the haircoloring experience for both: at home with Colorsonic, a unique user-designed re-usable device allowing a precise vibrant result of hair coloration, and for hair stylists with Coloright, the most personalized and advanced experience in hair salons to achieve desired hair color results anywhere in the world.”
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L’Oréal’s BeautyTech leadership allows us to push the boundaries of tech multiplied by science for breakthroughs in more personalized, inclusive and sustainable beauty experiences,” said Barbara Lavernos, deputy chief executive officer, in Charge of Research, Innovation and Technology.
Colorsonic: At-home Hair Coloring Process
When the COVID-19 pandemic caused the temporary closure of many salons, the at-home hair color business grew by 6%. During this time, consumers experienced the challenges of an at-home hair coloring process that has remained virtually unchanged for decades, namely the messiness of hair dye and the difficulty of applying hair color to hard-to-reach places.
Developed in response to these consumer needs and refined over a five-year period, Colorsonic uses a custom mixer mechanism to combine a precise amount of developer and formula to create a hair color. The device then dispenses the right dose of hair color and applies it to the hair via an oscillating nozzle of bristles as they move in a zigzag pattern to evenly distribute it on the hair. In five steps, the consumer can:
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Select a hair color out of 40 shades on the Colorsonic, the ammonia-free hair color kit is conveniently shipped directly to homes
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Load color cartridge into device for on-demand color mixing. The color and developer are kept separate until the device is turned on, a critical component to preserving the color and keeping it fresh
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Brush device from roots to ends for uniform color application. The oscillating nozzle—tested rigorously to prevent leaking, over saturation, and dripping—moves 300 times per minute to effectively cover hair quickly. An attachment is also included for those with long hair (shoulder length or longer)
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Wait 30 minutes. Then rinse, style, and go
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Remove cartridge from device and store the remaining color, for easy touch-ups anytime. The cartridge system allows Colorsonic to store the remaining color for touch-ups and gray coverage
"After years of research and development, we are thrilled to unveil technologies ahead of this year’s Consumer Electronics Show that modernize the experience for millions of people worldwide who color their hair at home and in the salon,” said Guive Balooch, global head of research and innovation’s tech incubator at L’Oréal. “
We aim to leverage science and technology to solve age-old problems for consumers, and Colorsonic is a great example of the power of innovating for consumers by innovating with consumers.”
The unveiling of Colorsonic is a continuation of L’Oréal’s commitment to delivering exceptional personalized beauty experiences rooted in sustainability. Features that reflect this commitment include:
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Post-Consumer Recycled Plastic: Colorsonic is a reusable device with a recyclable formula cartridge that uses less plastic per application than home box hair color
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Reusable Gloves: Existing at-home hair color includes single-use gloves in every box. Colorsonic replaces single-use gloves with gloves that can be reused up to 10 times and are high-performing in protection
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Reduced Shipping Packaging: The Colorsonic device and color cartridges are shipped in certified recyclable paper mailers
Coloright: AI-connected Hair Color System
In addition to transforming the at-home haircoloring experience with Colorsonic, L’Oréal is also focused on the next evolution of the salon hair color experience. L’Oréal will also be unveiling Coloright ahead of CES 2022. Coloright is an AI-connected hair color system for salon stylists that creates on-demand, customized hair color. It puts innovation in the hands of professional colorists and customizes salon hair color experience powered by a patented algorithm to offer more precise colorations.
The machine features a reader, which analyzes the client’s hair, measuring factors that influence color’s effectiveness, including hair color, gray percentage, length, and density and a dispenser that contains dry beads consisting of hair dye, accompanied by cartridges of base creams, developers and diluters. Together, these dispensed components create a personalized hair color recipe. The ultra-precise machine dispenses all the components of the formula and, in total, Coloright can provide more than 1,500 custom possibilities.
Source: L'Oréal