TAGS: Sustainability / Natural Cosmetics
L'Oréal announces first cosmetic bottle made from plastic entirely recycled using Carbios’ enzymatic technology and aims to put into production the bottles based on this disruptive innovation in 2025. Biotherm would be the first of the Group’s brands to launch a product in this bottle of the future.
“Biotherm is a pioneer in eco-responsible cosmetics and has put sustainable packaging and waste reduction at the center of its strategy. L'Oréal is delighted to be the first beauty brand to realize a completely recycled bottle using plastic from Carbios’ disruptive technology,” said Giulio Bergamaschi, global brand president, Biotherm.
Recycling of PET Plastics
The technology developed by Carbios, a pioneer in the development of biotech solutions for the recycling of PET plastics, paves the way for the manufacture of new products made from 100% recycled materials produced using its enzymatic process.
It has the advantage of being suitable for all types of PET - clear, colored, opaque and multilayer - and making these plastics infinitely recyclable.
In 2017, to promote the development of innovative plastics recycling solutions and work together to industrialize the technology, L’Oréal set up a consortium with Carbios, which Nestlé Waters, PepsiCo and Suntory Beverage & Food Europe have since joined. In 2019, L’Oréal invested in Carbios via its venture capital fund BOLD - Business Opportunities for L’Oréal Development.
PET Derived from Enzymatic Recycling Technology
With “L’Oréal for the Future”, the new sustainability program for 2030, the company has taken a further step towards the fundamental transformation of business and have set ambitious new objectives, particularly in the area of packaging:
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By 2025, 100% of plastic packaging will be refillable, reusable, recyclable or compostable
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By 2030, 100% of plastic packaging will be derived from recycled materials or biosourced, and we will no longer use any virgin plastics of fossil origin
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By 2030, the ingredients used in formulas and all biosourced materials, will be traceable and come from sustainable sources
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We have been working with Carbios since 2017 to develop this first bottle made from PET derived from enzymatic recycling technology, an alternative to mechanical recycling. We are pleased to announce today the feasibility of these bottles in a pilot phase and are delighted to be in a position to create the packaging of the future with our partners. This is a promising innovation for the years to come that demonstrates our commitment to bring to market more environmentally friendly packaging and which is part of a circularity initiative begun more than 15 years ago,” commented Jacques Playe, packaging and development director, L’Oréal.
Source: L'Oréal