TAGS: Perfumes & Fragrances
L’Oréal has finalized the acquisition of the Mugler brands and Azzaro fragrances from Clarins Group.
Brands to Benefit from the Resources of L’Oréal
The Clarins Group owns successful, international iconic fragrance brands and benefits from a recognized and valued know-how in the industry. Angel has revolutionized the market, Alien has built solid positions, Azzaro Pour Homme and Chrome are classics, and Wanted and Wanted Girl appeal to Millenials.
By joining L’Oréal, Mugler and Azzaro brands will pursue their international development while benefiting from the resources of L’Oréal in marketing, distribution and innovation.
Cyril Chapuy, president L’Oréal Luxe, said, “
We look forward to welcoming the Mugler and Azzaro teams to the L’Oréal family, and to accompanying them, especially in this difficult time.”
Source: L’Oréal