Kao Corporation to establish Kao Beauty Brands Counseling Co., Ltd. by merging two beauty counseling companies within the group (Sofina Beauty Counseling Co., Ltd. and Kanebo Beauty Counseling Co., Ltd.).
Reinforcing Values of Kao's Cosmetics Brands
Through professional counseling conducted by beauty consultants, Kao Beauty Brands Counseling will be reinforcing the images and values of Kao's cosmetics brands and maintaining and expanding a diverse and loyal user base.
By establishing Kao Beauty Brands Counseling Co., Ltd. through the merger of Sofina Beauty Counseling Co., Ltd. and Kanebo Beauty Counseling Co., Ltd., Kao will accelerate the development of strong brands in concert with its operations.
The new company will develop synergies within the group by stepping up the productivity of its beauty consultants and the appropriate allocation of personnel. In the process, it will seek to:
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Promote counseling activities that provide complete satisfaction to every customer
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Create counseling areas that attract customers
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Improve education to nurture true beauty professionals
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Create an optimal working environment for maintaining and expanding its range of loyal customers
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Provide all of its employees with essential livelihood support while empowering them to develop their careers to their full potential
Kao Beauty Brands will continue to enrich the lives of people with joy and celebrate the individual beauty of diverse customers.
Source: Kao