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in-cosmetics Asia Calls for Experts to Discuss Hottest Trends of APAC Region

Published on 2017-09-04. Author : SpecialChem

 According to Euromonitor International, the Asia Pacific (APAC) beauty and personal care market is set to grow by more than 30% over the next four years, reaching USD 192bn by 2021. This represents faster growth than the rest of the world, which is predicted to expand by almost 24% in the period.

Growth of Cosmetics in APAC Region
Growth of Cosmetics in APAC Region

Within the APAC region, the countries expected to experience the most growth are Indonesia at 50% and China at 46%, followed by Malaysia and Vietnam which are forecast to grow by 41% and 39% respectively.

Growth of Cosmetics in APAC Region

The growth of the cosmetics and personal care markets in Asia is driven by skin care , sun care, hair care and color cosmetics - the most popular product types used in the region. According to Allied Market Research, greater attention to appearance, as well as a growing male interest in cosmetics and personal care items, is helping drive sales across the region, while rising disposable income and the use of smartphones for purchase are also key factors.

More specifically, the hair care sector is taking off in the region as consumers turn to coloring and perming. As a result, instances of hair damage are on the rise as Asian hair becomes subject to products that historically have never been used before. Hair repair treatments are beginning to flood onto the market in this region – already a major hair care category in Caucasian countries where there has been greater awareness of the damage caused to hair through styling for years.

Three Topical Focuses

This year’s in-cosmetics Asia will provide APAC’s cosmetic manufactures with an in-depth look at the driving forces behind the region’s cosmetics and personal care markets. With three brand new topical Spotlight On areas, dedicated to three of the hottest trends in Asia:

Cosmetic chemists, marketers and R&D professionals will be able to source revolutionary new ingredients while furthering their regulatory and technical knowledge regarding these important product areas.

Facial Masks for Skin Care

The facial masks category continues to thrive as low pricing and instant hydrating properties render them an essential part of the beauty routine. According to Mintel research, 88% of urban Chinese females aged 30-39 said they had used a sheet mask in the six months to April 2017. Meanwhile, ‘masking’ was the most searched-for skin care term earlier this year, according to Google statistics, and manufacturers are now taking varied and innovative approaches in textures and materials. According to Transparency Market Research, the global sheet face masks market is expected to reach USD 336.7m by the end of 2024 (evaluated at USD 160.4m in 2015). It projects a year-on-year growth of 8.7% from 2016 to 2024.

Natural Extract Trends & Consumer Demand

Natural extracts is another trend that has seen significant development recently, as consumers become more in tune with how their products are sourced. in-cosmetics Asia will feature a raft of global suppliers that use unique plant and marine extracts from 100% natural sources with distinctive applications in personal care products. Beauty Kitchen will give a presentation in the Marketing Trends & Regulations Theatre will also focus on this area, with leading experts highlighting the latest consumer demands from around the world.

Euromonitor International predicts that APAC will replace the US as the leading color cosmetics region by 2020. This segment is growing faster than the overall beauty industry, driven by emerging markets across the region. It added US$3.4bn of extra value in 2015 and is projected to maintain robust growth until 2020 when he sector will be worth US$10.3bn in absolute value terms. In India alone the color cosmetics market is projected to grow by more than 20% by 2020 – driven by an increasing number of women entering the workplace and demanding products such as lipstick, lip gloss, nail polish, eye liner and mascara.

Spotlight On - Formulations

Spotlight On - Color Cosmetics Formulations
Spotlight On - Color Cosmetics Formulations

Aside from the Spotlight On areas, visiting cosmetic manufacturers will be able to add the Formulation Lab to their show-navigation plans. For R&D professionals only, these free-to-attend interactive training sessions will help attendees learn the secrets of creating winning formulations with advice bestowed by personal care ingredient experts. Last year’s Formulation Lab saw visitors trained by representatives from companies including Croda, Ashland, Merck, Lipoid, Nikko Chemicals and more.

The ever-present and hugely popular Innovation Zone will showcase the newest, most unique personal care product launches. This year sponsored by Mibelle Biochemistry, it will showcase raw materials and technologies that have all gone to market within the last eight months, with some launched for the first time at the show. Within the interactive area, visitors can explore a number of finished formulations created by exhibitors that demonstrate what you can achieve with the new ingredients on display.

The Innovation Zone will also feature a series of Live Demonstrations hosted by Mintel on the theme The Stages of Beauty. Held twice a day across each day of the show, the demos are free-to-attend and explore innovative finished products through the 3 sub-themes: Alpha Generation, Millenial/iGeneration and Senior Beauty. Those watching are invited to touch and test the latest concepts and return to their businesses inspired by forthcoming trends.

Broadening Industry Knowledge

The three-day event will be filled with brand new educational sessions focused on the latest consumer trends, science and regulations, offering an unmissable opportunity for cosmetic manufacturers to update and expand their industry knowledge.

A host of those best-informed within the industry will take to the stage at the Technical Seminars Theatre to impart their knowledge to waiting R&D professionals. Exploring the real effectiveness of actives will be Norihisa Kawai, Expert R&D Scientist for Ichimaru Pharcos. Used in whitening, anti-wrinkle, moisturizing products and more, Kawai will ask his audience how satisfied they are with the effectiveness of actives and introduce an ingredient that gives a better rhythm to skin.

With pollution a serious issue worldwide, and particularly in certain parts of Asia where levels are exceptionally high, this is still a major factor impacting new formulations. In Q1 last year, 79% of all global skincare product launches carried an anti-pollution claim, making this a key segment of the market. In response, a Technical Seminar will look at enhancing the skin’s detoxification machinery as a natural solution to pollution. Led by Stefan Baenziger, Head of R&D and Engineering at Lipoid Kosmetic AG, the presentation will champion HerbaShield URB, an active ingredient that significantly reduces pollution-induced skin damage and ageing through multiple mechanisms intrinsic to the ingredient.

Marketing & Regulations Theatre

Meanwhile, the Marketing & Regulations Theatre will also deliver a hugely impressive line-up of speakers that will cover major topics pertinent to today’s cosmetics market. Research house Euromonitor International will uncover key drivers behind Asia’s dominant position in the world’s skincare industry, discussing regional trends, opportunities and the future outlook.

In another presentation guaranteed to draw the crowds, Nicole Fall, Founder of Five by Fifty, will share her research into hair care trends in Southeast Asia. The trend forecaster will discuss how consumer needs are changing and how anti-pollution products are gaining traction. The region’s unique environmental challenges, such as heat and humidity, offer inspiration for new category development, which Fall will delve into in this session.

Merging the East with the West will form the basis of Asian beauty industry expert Florence Bernardin’s session on DIY and customization. Focusing on how the cosmetic market is evolving globally, the Founder of Information & Inspiration will present and decipher the key trends and latest launches from both sides of the world, offering her audience a complete overview of the market that can’t be missed.

Sarah Gibson, Exhibition Director, commented:

“in-cosmetics Asia is all about educating businesses on the next big trends and presenting the ingredients that will enable them to create amazing new products. We believe this year’s program will enable attendees to plan for future successes and develop innovative cosmetics that meet the demands of today’s consumers. We look forward to welcoming the whole industry to the event in October.”

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Source: in-cosmetics Asia
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