TAGS: Hair Care
in-cosmetics
Natural/ Organic
The second largest category for the beauty and personal care industry is haircare market in Latin America. This September, in-cosmetics Latin America the novel hair care products that capitalize on the latest global trends will be in the spotlight. The shift towards natural ingredients and ‘clean’ beauty is one of the key trends influencing the market.
The consumers in the region are showing interest in parabens free, sulphate free, petrolatum free or silicone free products to maintain their hair health through less harsh haircare formulas.
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“No salt” products have emerged as mass appeal in Chile.
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In Peru, consumers prefer natural ingredients such as rosemary, coconut milk, argan oil and cocoa butter.
According to Euromonitor, the haircare category in Latin America reached $12 billion in sales and grew by 8% in 2018. Haircare market emerges as a second largest category for the beauty and personal care industry in terms of value sales and expected growth trajectory in Latin America. This year’s event will highlight everything haircare sector has to offer.
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60% exhibitors will display their active and functional ingredients that can be applied to haircare formulations, for everything from coloring and conditioning to styling.
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There will be a premier line-up of educational seminars and presentations by brand-new exhibitors with 90% of the top 20 global ingredients suppliers.
To Inspire Future Haircare Formulations
The latest industry trends and innovations in haircare will be discussed through an education programme in the event to help visitors stay abreast.
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A Technical Seminar on LEAPlex Granules: Bond-building agent for damaged hair will be presented by Sigfredo Gonzalez, Global Applications Development Leader – Personal Care at Momentive Performance Materials. He will discuss his key research that reveals how the granules can penetrate the hair shaft to restore a significant level of hair strength lost to chemical processing such as coloring, bleaching, and relaxing and increase wet elasticity and fortify hair.
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Victória Esteves of Givaudan Active Beauty LATAM will reveal a new breakthrough to reverse hair greying and will also present company’s Darkenyl™ ingredient.
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Elton Morimitsu, Senior Analyst at Euromonitor International will give an overview of haircare in Latin America and the future trends and opportunities.
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Physician Dermatologist and Hair Transplant Surgeon, Leila David Bloch will discuss specific active ingredients, such as derivatives or postbiotics, that have emerged to treat the microbiome and deliver beneficial bacteria to the scalp.
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The technical workshops will feature a session on new opportunities in hair formulations and scalp microbiome.
Daniel Zanetti, in-cosmetics Latin America Event Director, commented, “
Hair is integral to the identity of Latin Americans, and this is directly reflected in the market statistics. With this sector of the industry only set to grow, it’s important that in-cosmetics Latin America gives visitors truly unparalleled insight into the future of the category, whether that be by meeting the best suppliers with the most innovative new haircare ingredients, or hearing from industry-leading speakers as they discuss the challenges and opportunities for the future.”
During in-cosmetics Latin America, September 2019, haircare trends will be on focus as one of its three key topics. The attendees will be able to source, and test ingredients related to
haircare formulations.
Source: in-cosmetics Latin America