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Henkel Expands its Hair Professional Business by Acquiring Nattura Laboratorios

Published on 2017-03-10. Author : SpecialChem

Henkel has signed an agreement to acquire Nattura Laboratorios, S.A. de C.V., headquartered in Guadalajara, Mexico, and associated companies in the USA, Colombia and Spain.

Henkel to Take Over Nattura Laboratorios - Hair Professional Business in USA & Mexico
Henkel to Take Over Nattura Laboratorios - Hair Professional
Business in USA & Mexico

Strengthening Hair Care Business

Through the acquisition Henkel will further strengthen its Hair Professional business and expand its footprint in both the emerging and mature markets. The transaction includes a portfolio of leading brands in Henkel’s core category Hair Professional. Major brands are Pravana and Tec Italy. In the fiscal year 2016, the business generated sales of more than 100 million euros.

Growth in Market


Henkel CEO Hans Van Bylen said:

“This acquisition is part of our strategy to strengthen our position in attractive markets and categories. We will expand our Hair Professional business in Mexico and further leverage our brand portfolio in the US hair professional market.”

Executive Vice President and responsible for Henkel’s Beauty Care business, Pascal Houdayer said:

“The high-performance and high-quality brands of Nattura Laboratorios are a perfect fit for our Beauty Care business. They will complete our Hair Professional Colorants core category and will reinforce Henkel’s global No. 3 position in this business. Moreover, this transaction will provide a platform for further growth in the attractive Latin American market.”

The parties agreed to not disclose any financial details of the transaction. The acquisition is subject to customary closing conditions, including regulatory approvals.

About Henkel

Henkel operates worldwide with brands and technologies in three business units: Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally one of the leading market positions, both in the consumer and in the industrial businesses, with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 50,000 people and reported sales of 18.1 billion euros and adjusted operating profit of 2.9 billion euros in fiscal 2015. Henkel’s preferred shares are listed in the German stock index DAX.

Henkel Beauty Care is one of the largest cosmetic companies in hair cosmetics. With broad experience in the development of breakthrough innovations in the fields of Hair Coloring, Hair Care and Hair Styling, Beauty Care has gained leading positions across regions and customer segments.

About Nattura Laboratorios, S.A. de C.V.

Nattura is a Mexico-based hair care company serving with its main associated companies in the USA, and Colombia the Latin and North American market. The business was founded in 1982. With its main brands Pravana and Tec Italy it operates primarily in the professional hair care segment. In 2016, the business reported sales of more than 100 million euros.

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Source: Henkel
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